Digital tourism: what services do travelers need
Posted: Wed Jan 22, 2025 8:43 am
Booking a tour online, ordering tickets and transfers in an app, exploring the surroundings of a new city with an audio guide - all this has long become commonplace for a modern tourist. Digitalization has not bypassed tourism. Both IT specialists and urbanists see the prospects for the development of technologies in this area.
Daria Kovalenko, head of projects at the ATLAS consulting latvia telegram database bureau, spoke about the preferences of modern tourists, popular global services and promising ideas for the digitalization of the tourism industry in Russia .Subscribe to RB.RU in Telegram
World market of tourist services
TravelTech is a relatively new industry that uses digital technologies to improve the experience of tourists and travelers. Although the field of digital solutions for the travel industry lags behind financial and educational solutions, the growth rate of this market is quite high. Thus, according to Statista , by 2026 the global TravelTech market could reach $12.5 billion - this is 45% more than in 2020.
The functionality of travel services allows you to seamlessly plan your trip online using platforms and applications for booking full tours or accommodation and tickets separately.
More and more related services are appearing, from accelerated check-in at hotels thanks to biometric technologies to smart robot suitcases that independently follow their owner and get to the desired location.
The line between the virtual world and reality is erased through independent excursions via apps.
There have been companion services for free and independent travelers on the market for several years now. One of them is the online map Tmatic.travel, which contains many ready-made routes, audio guides, hotels, tours and excursions, local experts. Or the WeGoTrip application - an international marketplace of audio excursions with tickets to museums, which offers more than 500 excursions in 183 cities around the world.
Daria Kovalenko, head of projects at the ATLAS consulting latvia telegram database bureau, spoke about the preferences of modern tourists, popular global services and promising ideas for the digitalization of the tourism industry in Russia .Subscribe to RB.RU in Telegram
World market of tourist services
TravelTech is a relatively new industry that uses digital technologies to improve the experience of tourists and travelers. Although the field of digital solutions for the travel industry lags behind financial and educational solutions, the growth rate of this market is quite high. Thus, according to Statista , by 2026 the global TravelTech market could reach $12.5 billion - this is 45% more than in 2020.
The functionality of travel services allows you to seamlessly plan your trip online using platforms and applications for booking full tours or accommodation and tickets separately.
More and more related services are appearing, from accelerated check-in at hotels thanks to biometric technologies to smart robot suitcases that independently follow their owner and get to the desired location.
The line between the virtual world and reality is erased through independent excursions via apps.
There have been companion services for free and independent travelers on the market for several years now. One of them is the online map Tmatic.travel, which contains many ready-made routes, audio guides, hotels, tours and excursions, local experts. Or the WeGoTrip application - an international marketplace of audio excursions with tickets to museums, which offers more than 500 excursions in 183 cities around the world.