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Branded Hashtag Challenge on Tiktok how to create one successfully-1
What is a TikTok Branded Hashtag Challenge?
The main objective of the TikTok Branded Hashtag Challenge is to make a hashtag go viral.
The brand, influencer or user who wants to start this challenge must share a video, which can contain anything from a dance to a skill test, accompanied by a hashtag. They must then invite users to reinvent that video and share it using the same hashtag.
The more eye-catching and original the content bahrain phone number resource of the original video, the more likely it is that users will be encouraged to create their own. Sometimes prizes or some kind of reward are also offered to make it even more attractive and reach a larger audience.
Benefits of creating a Branded Hashtag Challenge on TikTok for your brand
TikTok's Branded Hashtag Challenge is a way to make users feel like they are part of an action and members of a community . In addition, one of the strengths of carrying out a strategy of this type on a social network like TikTok is that it makes participation very easy because creating a video and publishing it is within everyone's reach.
This type of challenge is also a way to get the user to start walking through the sales funnel or to go through the different phases or stages that make it up. The most striking thing is that the Branded Hashtag Challenge is not only a way to make the brand known, it is also a way to increase engagement with it through the impact it generates.
And it also increases organic visibility , which can extend well beyond the campaign period. That is, video views can continue for several months, even after the campaign has ended.
