13 Trends for Your Email Marketing Strategy in 2020
Posted: Wed Dec 04, 2024 6:57 am
The experts have spoken. As the new decade begins, all signs point to an email marketing strategy being a vital component for businesses, especially for branding and engaging customers and prospects .
In its latest State of Email Marketing report , Demand gambling data brazil phone number Metrics shared insights from companies that use email marketing on a daily basis.
We have selected a number of trends that we believe are the most interesting :
Objectives – promote brand growthReasons to do Email Marketing
1 – Investing time and resources in email marketing continues to represent added value. Companies that carry out professional campaigns see a return in the form of increased brand recognition and greater interest in the company .
2 – Information obtained from companies shows that careful use of an email marketing platform is a component that leads to growth , even though it may not be the only solution in the face of a crisis.Email Marketing Effectiveness by Objective
Challenges – Gaining Users’ Attention
3 – Competition for users’ attention in their inboxes continues to be the main challenge for email marketing in 2020. Investing in increasing the effectiveness of email marketing campaigns through the use of professional platforms will generate higher opening rates.
4 – If the goal is to increase profits and returns , email marketing has proven to be a powerful tool. Open rates for campaigns that target targeted sales are more successful than occasional emails sent for informational purposes.Average Open Rates by Objective
5 – Companies are increasingly relying on third-party resources and skills. They are also outsourcing or collaborating between their own resources and external resources. B2C companies are now willing to invest in external collaborators to support their email marketing activities.
In its latest State of Email Marketing report , Demand gambling data brazil phone number Metrics shared insights from companies that use email marketing on a daily basis.
We have selected a number of trends that we believe are the most interesting :
Objectives – promote brand growthReasons to do Email Marketing
1 – Investing time and resources in email marketing continues to represent added value. Companies that carry out professional campaigns see a return in the form of increased brand recognition and greater interest in the company .
2 – Information obtained from companies shows that careful use of an email marketing platform is a component that leads to growth , even though it may not be the only solution in the face of a crisis.Email Marketing Effectiveness by Objective
Challenges – Gaining Users’ Attention
3 – Competition for users’ attention in their inboxes continues to be the main challenge for email marketing in 2020. Investing in increasing the effectiveness of email marketing campaigns through the use of professional platforms will generate higher opening rates.
4 – If the goal is to increase profits and returns , email marketing has proven to be a powerful tool. Open rates for campaigns that target targeted sales are more successful than occasional emails sent for informational purposes.Average Open Rates by Objective
5 – Companies are increasingly relying on third-party resources and skills. They are also outsourcing or collaborating between their own resources and external resources. B2C companies are now willing to invest in external collaborators to support their email marketing activities.