Guide to GDPR, CAN-SPAM and CSA and Their Differences
Posted: Wed Dec 04, 2024 7:03 am
GDPR, CAN-SPAM, and CSA – you’ve probably encountered one or more of these acronyms in the course of your work. They all represent regulations concerning the collection and use of personal information in email marketing .
Let's take a closer look at what each acronym is and when you should stick to one or the other .
GDPR
This regulation applies to all emails sent to or from countries job seekers phone number data that are part of the European Union .
The law requires that you obtain informed consent from the user before you begin sending email. The user must also be able to easily revoke this consent.
We have put together a post to explain the opportunity that GDPR represents for your business.
Email marketing tools that implement GDPR into their strategy are opt-in forms and unsubscribe links in newsletters.
Find out how easy it is to manage these items with Emailchef .
CAN-SPAM
This regulation is the oldest of the three and refers to commercial emails directed to users in the United States .
You can consider CAN-SPAM as a slightly lighter version of GDPR, as there is no obligation to obtain explicit consent from the user to send email . This can be achieved, for example, by checking a relevant box on the registration form.
In fact, CAN-SPAM places emphasis on the unsubscribe process rather than the subscription process. The user must be able to opt out of future messages and this option must be easily accessible via an unsubscribe link in the emails.
Canada also has its own regulation, known as CASL .
CSA
Although this acronym is not part of the name of a regulation (it belongs to the Certified Senders Alliance ), the effects are similar. The requirements are not mandatory, but they represent a positive standard that is convenient to comply with. The peculiarity is that it only applies to Germany .
Let's take a closer look at what each acronym is and when you should stick to one or the other .
GDPR
This regulation applies to all emails sent to or from countries job seekers phone number data that are part of the European Union .
The law requires that you obtain informed consent from the user before you begin sending email. The user must also be able to easily revoke this consent.
We have put together a post to explain the opportunity that GDPR represents for your business.
Email marketing tools that implement GDPR into their strategy are opt-in forms and unsubscribe links in newsletters.
Find out how easy it is to manage these items with Emailchef .
CAN-SPAM
This regulation is the oldest of the three and refers to commercial emails directed to users in the United States .
You can consider CAN-SPAM as a slightly lighter version of GDPR, as there is no obligation to obtain explicit consent from the user to send email . This can be achieved, for example, by checking a relevant box on the registration form.
In fact, CAN-SPAM places emphasis on the unsubscribe process rather than the subscription process. The user must be able to opt out of future messages and this option must be easily accessible via an unsubscribe link in the emails.
Canada also has its own regulation, known as CASL .
CSA
Although this acronym is not part of the name of a regulation (it belongs to the Certified Senders Alliance ), the effects are similar. The requirements are not mandatory, but they represent a positive standard that is convenient to comply with. The peculiarity is that it only applies to Germany .