The Preheader – What is it, and How to Write It?
Posted: Wed Dec 04, 2024 7:56 am
Is your inbox flooded again? It happens to all of us. Some simple yet effective tricks will help you stand out and convince your subscribers to open your emails. One of these tricks is writing the preheader .
When viewing your inbox on a mobile device, this line of text is even more relevant than the subject line because it stands out clearly. We've put together this simple guide to the preheader and how it works.
Sending newsletters without adding a preheader is one of the five most serious mistakes anyone can make when using email marketing.
Fortunately, the best email marketing platforms now allow you to customize the preheader. In this post, we'll give you some tips for writing the perfect preheader for your newsletter . Adapt these tips to your message style and content to improve the results of your email campaigns .
Add Related Information to the Email Subject
A newspaper headline captures the reader's attention by communicating a simple message: it tells the reader that something has happened. The subheadline provides only the detail necessary for the reader to proceed.
The relationship between the email subject and the preheader is like the relationship between the headline and the subhead. They are two separate sentences , but together they connect the information that someone finds interesting. A newspaper reader will open the newspaper. A newsletter subscriber will open the email.
Enter Reader Name (and Add a Call to Action!)
Top email marketing services like Emailchef allow you to insert placeholders into the text of your email. These are variables that add information about each contact from your database. Use the variable “Name,” for example, and the reader will see their name in the space occupied by the placeholder.
The marker may be followed by a call to action , expressed clearly and briefly. Here is an example :
Subject : Monday is Father's Day
Header : Miguel, discover our offers to make Dad smile.
Please note that you do not know how many gambling data India phone number characters the preheader will contain that the reader will see . This depends not only on the user's email client, but also on their device.
This article may give you some insight , but in general, write approximately 100 characters, placing the heart of your message in the first 35 characters . This will ensure that even on the smallest tablets and smartphones, the important part of the preheader will be displayed.
Experiment with Emojis and Add a Promotion
Emojis are a vital part of people’s communication today. Used carefully , including them in the preheader can add a touch of “humanity” to the message. For example , you could try this emoji ? in a preheader like the following :
Subject : Happy Holidays from Zara
Header : Summer sales continue ? for the spring-summer collection. More discounts on the horizon.
Preheaders like this one provide a sense of urgency , while the communication power of an emoji is far superior to a space that uses only text. Emojis stand out from the rest of the text in the inbox.
Now it's your turn! Try these tips out . Mix each one up. Refine them to fit your communication style, and use them as a basis for developing new preheader templates . You'll soon discover the best types of preheaders to persuade your contacts to open your newsletters.
When viewing your inbox on a mobile device, this line of text is even more relevant than the subject line because it stands out clearly. We've put together this simple guide to the preheader and how it works.
Sending newsletters without adding a preheader is one of the five most serious mistakes anyone can make when using email marketing.
Fortunately, the best email marketing platforms now allow you to customize the preheader. In this post, we'll give you some tips for writing the perfect preheader for your newsletter . Adapt these tips to your message style and content to improve the results of your email campaigns .
Add Related Information to the Email Subject
A newspaper headline captures the reader's attention by communicating a simple message: it tells the reader that something has happened. The subheadline provides only the detail necessary for the reader to proceed.
The relationship between the email subject and the preheader is like the relationship between the headline and the subhead. They are two separate sentences , but together they connect the information that someone finds interesting. A newspaper reader will open the newspaper. A newsletter subscriber will open the email.
Enter Reader Name (and Add a Call to Action!)
Top email marketing services like Emailchef allow you to insert placeholders into the text of your email. These are variables that add information about each contact from your database. Use the variable “Name,” for example, and the reader will see their name in the space occupied by the placeholder.
The marker may be followed by a call to action , expressed clearly and briefly. Here is an example :
Subject : Monday is Father's Day
Header : Miguel, discover our offers to make Dad smile.
Please note that you do not know how many gambling data India phone number characters the preheader will contain that the reader will see . This depends not only on the user's email client, but also on their device.
This article may give you some insight , but in general, write approximately 100 characters, placing the heart of your message in the first 35 characters . This will ensure that even on the smallest tablets and smartphones, the important part of the preheader will be displayed.
Experiment with Emojis and Add a Promotion
Emojis are a vital part of people’s communication today. Used carefully , including them in the preheader can add a touch of “humanity” to the message. For example , you could try this emoji ? in a preheader like the following :
Subject : Happy Holidays from Zara
Header : Summer sales continue ? for the spring-summer collection. More discounts on the horizon.
Preheaders like this one provide a sense of urgency , while the communication power of an emoji is far superior to a space that uses only text. Emojis stand out from the rest of the text in the inbox.
Now it's your turn! Try these tips out . Mix each one up. Refine them to fit your communication style, and use them as a basis for developing new preheader templates . You'll soon discover the best types of preheaders to persuade your contacts to open your newsletters.