Content Marketing Personalization for B2C eCommerce
Posted: Wed Dec 04, 2024 8:07 am
These are some of the questions that are probably already bothering you, but to make sure you don't miss anything I'll add another: Once we have created personalized content, how are we able to propose it to the type of consumer for whom we imagined it ?
One of the reasons for the poor effectiveness of many of the contents produced is in fact due to the fact that either we are very lucky or the contents that we normally propose on the homepage, within the site or in our newsletter will hardly be able to coincide with the needs of the individual consumer who is browsing our site or reading our communications at that moment. The solution to this problem is certainly not to produce generic contents, which please everyone - without pleasing anyone - but, on the contrary, to personalize contents by surgically proposing the best content for each user. In the last few months, an important alarm bell has rung for e-commerce that had not yet implemented an adequate content strategy. Despite the cryptic nature of the information released by Google, it is now evident that organic traffic is heavily penalized for all those who, within their site, limit themselves to product sheets and service information. We can therefore make the motto official: "No Relevant Content, No Party!
"
However, I would like to return to a fundamental point for the purpose of increasing the effectiveness of the content produced. Assuming that content dedicated to a particular sale leads, armenia email address audience has been written , how can we segment users and recognize them so as to be able to propose such content at the right time? Therefore, in order to maximize this investment and above all make it effective for conversion purposes, we need to equip ourselves with tools that allow us to always propose the right content to the right person, at the right time and in an automated way.
The Importance of Content Marketing in Numbers
Several studies, including this one carried out by the Content Marketing Institute , demonstrate how even in the B2C sector there is an important change in trend and above all in results.
the importance of content marketing in numbers
This research highlights how B2C companies consider, in 70% of cases, their content strategy more effective than in the past.
One of the reasons for the poor effectiveness of many of the contents produced is in fact due to the fact that either we are very lucky or the contents that we normally propose on the homepage, within the site or in our newsletter will hardly be able to coincide with the needs of the individual consumer who is browsing our site or reading our communications at that moment. The solution to this problem is certainly not to produce generic contents, which please everyone - without pleasing anyone - but, on the contrary, to personalize contents by surgically proposing the best content for each user. In the last few months, an important alarm bell has rung for e-commerce that had not yet implemented an adequate content strategy. Despite the cryptic nature of the information released by Google, it is now evident that organic traffic is heavily penalized for all those who, within their site, limit themselves to product sheets and service information. We can therefore make the motto official: "No Relevant Content, No Party!
"
However, I would like to return to a fundamental point for the purpose of increasing the effectiveness of the content produced. Assuming that content dedicated to a particular sale leads, armenia email address audience has been written , how can we segment users and recognize them so as to be able to propose such content at the right time? Therefore, in order to maximize this investment and above all make it effective for conversion purposes, we need to equip ourselves with tools that allow us to always propose the right content to the right person, at the right time and in an automated way.
The Importance of Content Marketing in Numbers
Several studies, including this one carried out by the Content Marketing Institute , demonstrate how even in the B2C sector there is an important change in trend and above all in results.
the importance of content marketing in numbers
This research highlights how B2C companies consider, in 70% of cases, their content strategy more effective than in the past.