In this article we explain what the peer-to-peer business model consists of and what advantages it offers so that you know if it could be a good idea for your project.
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Peer to peer model: advantages and examples of success
What is the peer-to-peer business model?
A peer-to-peer business model is based on the sale of products or services through a platform where consumers can buy what various brands or people offer without intermediaries .
The company that developed the platform makes its technology available to brands (or individuals) and consumers to facilitate their connection, taking a commission (percentage) for each of the transactions that take place .
Some of the most common features of the peer-to-peer business model are:
Wide supply and demand : they are aimed at sectors in which there are a large number of sellers and buyers. In this way, a high level of transactions is generated and the commissions obtained make this model a very profitable business.
Good seller-buyer communication : The main function of this type of business model is to offer sellers and buyers a link that allows contact between them, thus ensuring benin phone number resource that all parts of the sales process are simplified and streamlined.
Easy and secure transactions : Peer-to-peer model platforms also offer a secure payment method, as well as legal support for both parties in case any type of fraud occurs.
On the other hand, the peer-to-peer model is not only intended for companies that sell to individuals, but also for businesses that take place between individuals and between companies themselves.
Advantages of the peer-to-peer model
The peer-to-peer model can offer many benefits for both parties, among the most notable we find:
More competitive prices : By eliminating intermediaries, prices can be lowered, which can be positive for both consumers, who find cheaper prices, and for brands, who can stand out from the competition by offering more affordable prices on the platforms.
Less risk : As we have mentioned, this type of business is characterized by presenting specific regulations that allow for secure transactions, thus reducing the chances of fraud for both parties.
Diverse offering : through this business model, consumers have access to a wide variety of products and services on a single platform. This gives them the possibility to compare prices more easily and choose the best option, thus producing a much more satisfactory purchase.
