As such, correctly identifying your audience is one of the biggest hurdles in email marketing , and this challenge is doubled when trying to figure out the differences between sending a B2C email and a B2B one. However, to solve the mystery, you must keep in mind the laos customer email list difference between talking to consumers versus businesses. You must understand what motivates each audience and their behavior so that your emails are more effective. Once you identify these factors, that's where you need to start.
Business-to-consumer (B2C) emails
Think carefully about the last email you received from your favorite brand. Let’s be honest, it most likely included a special promotion, and of course, there’s a reason behind it. Consumers respond well to promotional emails that let them know how they can save money on things they already love. So, this value-driven element is at the heart of all B2C emails.
In fact, emotions play a big role in consumer purchases, so your main goal when creating a B2C email is to build an emotional connection, telling a story that inspires some kind of engagement . Images and videos work well for this purpose, as does the promotional content mentioned above. It’s worth playing around and experimenting with the tone of your emails. Don’t be afraid to be a little more humorous or less serious. Consumers love brands that are entertaining and have a clear personality.
