Doubts about marketing automation?
Posted: Wed Dec 04, 2024 8:22 am
How does marketing automation work ? Learn about key topics such as: customer experience, data management, intelligent algorithms based on artificial intelligence , omnichannel automation.
Everyone talks about it, but few – at least in our opinion – have understood the real meaning of the word marketing automation and the great opportunity within the reach of all marketing offices.
The word marketing automation is list of aruba consumer email often associated with a vague idea of more or less personalized and timely automatic messages, which in short will save time for those who until then dealt with direct response: a more elegant and less massive way of doing email marketing . But there are aspects that make the difference:
USER EXPERIENCES. It means Customer Experience. Marketing automation is a process driven by the desire to create a personalized and unique interaction for your consumers.
DATA. There is no marketing automation without data. All the data. It is not enough to take into account click-through openings to create unique experiences, you need to know the purchasing behavior, the navigation, what the user has more or less declared over time in relation to the brand.
ALGORITHMS. Marketing automation systems must be intelligent, that is, they must learn autonomously from behaviors and adapt to what is continuously happening in the interaction between brands and people.
AUTOMATIONS. It is no coincidence that we put them last. Automations are only the operational result of a customer experience driven by data and artificial intelligence . Automations apply to all channels, they are omnichannel.
Everyone talks about it, but few – at least in our opinion – have understood the real meaning of the word marketing automation and the great opportunity within the reach of all marketing offices.
The word marketing automation is list of aruba consumer email often associated with a vague idea of more or less personalized and timely automatic messages, which in short will save time for those who until then dealt with direct response: a more elegant and less massive way of doing email marketing . But there are aspects that make the difference:
USER EXPERIENCES. It means Customer Experience. Marketing automation is a process driven by the desire to create a personalized and unique interaction for your consumers.
DATA. There is no marketing automation without data. All the data. It is not enough to take into account click-through openings to create unique experiences, you need to know the purchasing behavior, the navigation, what the user has more or less declared over time in relation to the brand.
ALGORITHMS. Marketing automation systems must be intelligent, that is, they must learn autonomously from behaviors and adapt to what is continuously happening in the interaction between brands and people.
AUTOMATIONS. It is no coincidence that we put them last. Automations are only the operational result of a customer experience driven by data and artificial intelligence . Automations apply to all channels, they are omnichannel.