Almost all marketing departments share the same goal: to achieve more results with less budget. Applying the principles of lean philosophy can help you achieve this.
Lean marketing is a strategy that is particularly suited to startups and SMEs, but all businesses can benefit from applying its principles. Read on to find out what lean marketing is and how you can leverage its benefits in your company.
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What is Lean Marketing and techniques to apply it in your company
What is lean marketing?
Lean Marketing is about bringing together all the tasks, techniques and skills of marketing to promote products and brands effectively and flexibly , so that the cost is as low as possible and campaigns can be adapted in real time depending on the circumstances.
The lean philosophy has its origins in the Toyota manufacturing system, which, thanks to its success, quickly spread to the manufacture of all types of products. In recent years, this philosophy has been extended to other areas, such as marketing.
Lean marketing is based on a series of cyclical stages :
Identify a problem that the customer wants to solve.
Create a minimum viable product (MVP), that is, the simplest possible solution that allows us to validate a hypothesis to solve the problem. Ideally, this solution should have a minimum cost, so that we can test our hypothesis with the smallest possible budget.
Measure the results of the experiment with our minimum viable product to establish whether it meets our needs.
Take note of the lessons learned from the experiment so that they can be implemented in subsequent versions.
Repeat the previous steps until you reach the final solution.
To successfully implement this philosophy, we must take into account these three major principles of lean:
Deliver less, but more often and faster: that is, instead of spacing out deliveries until we have a more defined solution, we define small-scale prototypes and test them frequently to make sure we are on the right track.
Stay focused on the task at hand, without trying to bosnia and herzegovina phone number resource do multiple things at once.
Be flexible: Rather than rigidly sticking to plans, lean proposes continually adapting to changing circumstances and resources.
10 ways to apply lean marketing in your company
1) Optimize segmentation
Lean marketing is all about getting the most results from the least resources. To do this, it is essential to target only the people who are most likely to be interested in your offer.
Therefore, the first step in developing a lean marketing strategy must be the creation of a complete buyer persona , that is, a profile of your company's ideal client that includes factors such as location, psychological aspects, social and demographic factors and pain points related to your brand.
