What is and how to calculate the conversion rate of email campaigns
Posted: Wed Dec 04, 2024 8:28 am
Here's how to calculate the conversion rate of your email campaigns to measure your reach
When studying the statistics of your email campaigns, you will surely have come across the conversion rate , a very important and very useful metric to understand the effectiveness of the emails you send.
What exactly is it?
The conversion rate indicates the percentage of recipients who clicked on the link included in your message, to complete a call to action.
It's a simple concept, but incredibly useful, because it helps you understand the impact your newsletters have had on your recipients.
But how do we get this all-important metric?
We need to do a simple calculation, and that is, divide the number of recipients who execute the CTA with the total number of successfully delivered emails , and then multiply the result by 100 to get the percentage.
The formula is actually very simple and you can see it below!
Calculate the conversion rate of email campaigns
Conversion Rates: How to Read Them
This metric is closely linked to the goal set for an email marketing gambling data japan phone number campaign: if you send emails to encourage the purchase of a cosmetic product, it will not have the same conversion rate as an email requesting estimates for an insurance policy.
Because the objective and the sector often change, so will the way we have to interpret the data .
To find out the reference percentages, you can use the Emailchef consulting service , which provides you with the best email marketing specialists: you will be guided in reading the metrics to learn how to interpret them in complete autonomy!
Here comes the beauty: This consultation is completely free, and it's included in the price!
What are you waiting for? Try the Emailchef consulting service now!
When studying the statistics of your email campaigns, you will surely have come across the conversion rate , a very important and very useful metric to understand the effectiveness of the emails you send.
What exactly is it?
The conversion rate indicates the percentage of recipients who clicked on the link included in your message, to complete a call to action.
It's a simple concept, but incredibly useful, because it helps you understand the impact your newsletters have had on your recipients.
But how do we get this all-important metric?
We need to do a simple calculation, and that is, divide the number of recipients who execute the CTA with the total number of successfully delivered emails , and then multiply the result by 100 to get the percentage.
The formula is actually very simple and you can see it below!
Calculate the conversion rate of email campaigns
Conversion Rates: How to Read Them
This metric is closely linked to the goal set for an email marketing gambling data japan phone number campaign: if you send emails to encourage the purchase of a cosmetic product, it will not have the same conversion rate as an email requesting estimates for an insurance policy.
Because the objective and the sector often change, so will the way we have to interpret the data .
To find out the reference percentages, you can use the Emailchef consulting service , which provides you with the best email marketing specialists: you will be guided in reading the metrics to learn how to interpret them in complete autonomy!
Here comes the beauty: This consultation is completely free, and it's included in the price!
What are you waiting for? Try the Emailchef consulting service now!