Los Alamitos, California – September 10, 2019 – Benchmark Email and Hatchbuck, leading SaaS (software as a service) providers of sales and marketing solutions, have announced their recent merger, creating a global technology leader in Email Marketing Automation and CRM technologies.
The new entity will operate under the name Benchmark and will have offices in the United States, in St. Louis and Los Angeles, with an international malaysia customer email list presence in 15 countries. Jonathan Herrick, previously CEO and co-founder of Hatchbuck, will assume the role of CEO. Curt Keller, previously CEO of Benchmark, will assume the role of Chief Innovation Officer and Chairman of the Board.
The new company brings together 130 employees serving more than 150,000 users from 15 countries, in 9 different languages around the world.
In a global scenario marked by the rapid adaptation of companies to the digitalization of sales and marketing processes, the union of Benchmark's Email Marketing and Marketing Automation platform with Hatchbuck's powerful CRM will allow the company to provide greater value to its customers and gain greater weight in a market defined by constantly growing marketing and CRM technologies. By 2025, the CRM market is expected to reach almost $82 billion in value and, in the case of email marketing, $22 billion ( Grand View Research ).
“Email marketing has always been a cost-effective way to connect with customers,” says Curt Keller. “As small and medium-sized businesses’ investment in digital channels grows, it’s critical that they have a place to centralize and leverage the customer relationships they’ve worked hard to build. We’re excited to merge with Hatchbuck to make CRM a capital part of our robust email marketing platform.”
