Indirect identification of needs

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However, the depth of identifying needs over the phone is usually less than in a personal interview - a person sometimes feels uncomfortable talking, it is more difficult to open up to the interlocutor without visual contact, etc. Therefore, during a call, it is important for the seller not only to offer a product, but also to actively listen to the client, ask clarifying questions and show empathy.

The CPaaS platform MTS Exolve allows you to work effectively with the received data . Through it, you can record and store all conversations with clients, translate speech into text and record information in the connected CRM. This will significantly vp maintenance email list speed up the data collection process and facilitate their segmentation.






Based on the analysis of data collected from various sources without direct contact with the client. This approach provides a broader and more detailed view of the needs of buyers, especially when direct interaction is impossible or limited. Here are some indirect ways to learn about the desires of the audience.

Analysis of comments and reviews
Customer feedback is available on the brand's social networks, review sites, Yandex Maps and other resources. Analyzing feedback helps the company find out what customers value most in the product, what problems arise when using it and what can be improved.


At the same time, it is worth filtering out negative reviews from competitors: if the response does not contain clear claims, and the user does not get in touch, it is most likely fake.



Research and surveys
They can be either qualitative (focus groups and in-depth interviews) or quantitative (surveys and questionnaires).

For example, focus groups allow you to gather several points of view at once and identify a wide range of needs and preferences - participants complement each other and stimulate deeper discussion. The downsides are the risk of groupthink and the difficulty of managing the discussion. Therefore, for such events it is important to prepare a detailed scenario and choose an experienced moderator.