“E-newsletters are the best way to maintain customer relationships on the Internet.”
– Jakob Nielsen, Internet Guru
We didn't say it! This is a quote coming from one of the leading experts on the Internet in user-friendliness. So if you're trying to find ways to attract customers and prospects, look no further than the informative business newsletter .
We could think of new zealand consumer email list several reasons why you should invest in sending a business newsletter, but here are some of the most important ones.
Remember the top brand and association
What do you do after you’ve sold that washing machine or software? Instead of waiting for customers to contact you when they have problems, business newsletters offer you a way to engage with “dormant” customers, cross-sell other products and add value through information like product care tips and more. So the next time your customers want to upgrade to a more sophisticated product or service, you’re the first brand they’ll think of.
Personalized and specific communication with the client
Unlike other forms of communication that are difficult and cumbersome to personalize, business e-newsletters are a breeze. If you use a professional email marketing service provider like Benchmark Email, they can automatically add the recipient's name to each newsletter for that extra boost of warmth. They can even manage your email lists in a way that categorizes your customer base according to various attributes, such as demographics, geographic location, and more. This helps you send targeted communication to different customer profiles. Imagine doing this in a print campaign!
