How much does Facebook advertising cost?
Posted: Wed Dec 04, 2024 8:54 am
The question - how much does Facebook advertising cost - is important and provocative at the same time. Many Facebook advertising agencies will tell you that they pay per click, and they won't be lying. However, it is not true! After all, Boost advertising is all about the audience you reach. Second, Facebook ad pricing depends on the target you choose. This means that Video View ad pricing is based on cost per view. Engagement advertising pricing is based on the number of different forms of engagement. But it's not that simple either. For example, the click value of Facebook ads is formed in relation to the total target audience reached. This means that in order to know how much a Facebook ad with a Feed objective is costing, we need to know the audience reached and the click-through rate (CTR). Thus, it follows that the more conversions your ad promotes with the same number of users reached, the proportionally cheaper Facebook advertising costs. So what affects CTR?
Facebook targeting as a conversion driver
Facebook targeting is directly one of the main influencing factors of how much a Facebook ad costs. It is not for nothing that the author of these lines mentioned earlier that the creation of target audiences is the masterstroke of a Facebook advertising specialist. It has been repeatedly emphasized that Boost advertising is a "money-burner" because all it can do is make exposures. This means that even an Introductory Reach ad is more effective because it reaches as many different users as possible. On the other hand, for Facebook ads, it is important to target the audience according to the content and the stage of the sales funnel. The more precisely the target audience is defined, the more the right user is reached by the content, the cheaper Facebook advertising costs.
Ad design as a conversion driver
When talking about how much Facebook advertising latvia b2b email leads costs, you can't help but talk about the design of the ad itself. In this case, it is about both the visual design and the textual entries. These two together make up an essential part of what contributes to the formation of average clichés. Not for nothing, we have already written about the topic " Generational theory in marketing ". Visual presentation significantly promotes the involvement of one or the other generation. That's why this post is still one of our most popular articles. What does the author mean by this? It may be that the same product or service should be presented with different visual presentations to different age groups for maximum effectiveness.
The true cost of Facebook advertising
In order to determine the true costs of Facebook advertising, we have to resort to what is called ROI ( Return on Investment ), or in Latvian - Return on Investment. Facebook advertising doesn't just pay money, which is paid to Facebook Inc. It also has to add the cost of preparing the visual design, the cost of the accompanying text, as well as the cost of advertising installation and administration. After all, even a click or a video view is not yet the obtained payment for the product or service. As experience shows, the average return on investment from Facebook ads varies between 10.00 and 30.00 EUR per unit. This means that it is illegal to offer Facebook advertising for products whose sales value is below 10.00 EUR. This is possible if the product or service is also used repeatedly. For example, selling self-made earrings at a price of 8.00 EUR through Facebook advertising through an agency is absolutely unprofitable. On the other hand, for the same price, a gym membership is profitable, because after one visit, the customer continues to pay for subsequent service periods.
Do you need a Facebook agency?
Question - "Do you need a Facebook agency?" is quite intolerant, but worth discussing. Intolerant, because when I say that you don't need an agency, I will certainly belittle the daily work of many colleagues, and it will also mean that you don't need the service of the Zīle agency. On the other hand, if you say that you definitely need a Facebook agency, you won't believe it. So what could be the answer? You need to evaluate how much time you devote to making money directly and how much to side things. If you spend enough time on the production and service delivery process, and you have enough time on Facebook advertising, then why not? If you represent a larger company and have a marketer, you can let them learn how to place Facebook ads if they have enough time; but if he does not have it - then have mercy on him. After all, when calculating ROI, don't forget that your and your employees' time costs something too. If you want to get the most out of your Facebook advertising during this time, consider whether you or your marketer can devote as much time as possible to not only mentally, but also practically learning everything described in this article. From the point of view of the author of these lines, it is logical in many cases to turn to the Facebook agency, for example, the Zīle agency.
Summary
I hope that in this article I have been able to give enough clear answers to acute questions - they were definitely given to those who applied at the beginning and even a little more. I hope that my experience will be useful when making certain decisions in the future regarding such an important component of digital marketing as Facebook advertising. In this article, I have tried to provide the most current information as correctly as possible, because the developers do not sleep and regularly make various updates and improvements. Right now I see a few more topics that will have to be supplemented or described in future articles, which are also closely related to the installation of Facebook ads. I apologize in advance to all those who were expecting some more specific instructions in this article, but its purpose was different. Anyway, if you found this article valuable, I would be grateful if you could share it by recommending it to your friends and colleagues. If you think I've made a mistake or on the contrary - you want an addition or a continuation, feel free to write about it in the comments, because it looks like the Facebook digital marketing channel will be relevant for a long time. Good luck to all of us making the most of it! On the other hand, if there is a need for answers to Facebook marketing questions, we will be happy to provide a friendly shoulder support!
Facebook targeting as a conversion driver
Facebook targeting is directly one of the main influencing factors of how much a Facebook ad costs. It is not for nothing that the author of these lines mentioned earlier that the creation of target audiences is the masterstroke of a Facebook advertising specialist. It has been repeatedly emphasized that Boost advertising is a "money-burner" because all it can do is make exposures. This means that even an Introductory Reach ad is more effective because it reaches as many different users as possible. On the other hand, for Facebook ads, it is important to target the audience according to the content and the stage of the sales funnel. The more precisely the target audience is defined, the more the right user is reached by the content, the cheaper Facebook advertising costs.
Ad design as a conversion driver
When talking about how much Facebook advertising latvia b2b email leads costs, you can't help but talk about the design of the ad itself. In this case, it is about both the visual design and the textual entries. These two together make up an essential part of what contributes to the formation of average clichés. Not for nothing, we have already written about the topic " Generational theory in marketing ". Visual presentation significantly promotes the involvement of one or the other generation. That's why this post is still one of our most popular articles. What does the author mean by this? It may be that the same product or service should be presented with different visual presentations to different age groups for maximum effectiveness.
The true cost of Facebook advertising
In order to determine the true costs of Facebook advertising, we have to resort to what is called ROI ( Return on Investment ), or in Latvian - Return on Investment. Facebook advertising doesn't just pay money, which is paid to Facebook Inc. It also has to add the cost of preparing the visual design, the cost of the accompanying text, as well as the cost of advertising installation and administration. After all, even a click or a video view is not yet the obtained payment for the product or service. As experience shows, the average return on investment from Facebook ads varies between 10.00 and 30.00 EUR per unit. This means that it is illegal to offer Facebook advertising for products whose sales value is below 10.00 EUR. This is possible if the product or service is also used repeatedly. For example, selling self-made earrings at a price of 8.00 EUR through Facebook advertising through an agency is absolutely unprofitable. On the other hand, for the same price, a gym membership is profitable, because after one visit, the customer continues to pay for subsequent service periods.
Do you need a Facebook agency?
Question - "Do you need a Facebook agency?" is quite intolerant, but worth discussing. Intolerant, because when I say that you don't need an agency, I will certainly belittle the daily work of many colleagues, and it will also mean that you don't need the service of the Zīle agency. On the other hand, if you say that you definitely need a Facebook agency, you won't believe it. So what could be the answer? You need to evaluate how much time you devote to making money directly and how much to side things. If you spend enough time on the production and service delivery process, and you have enough time on Facebook advertising, then why not? If you represent a larger company and have a marketer, you can let them learn how to place Facebook ads if they have enough time; but if he does not have it - then have mercy on him. After all, when calculating ROI, don't forget that your and your employees' time costs something too. If you want to get the most out of your Facebook advertising during this time, consider whether you or your marketer can devote as much time as possible to not only mentally, but also practically learning everything described in this article. From the point of view of the author of these lines, it is logical in many cases to turn to the Facebook agency, for example, the Zīle agency.
Summary
I hope that in this article I have been able to give enough clear answers to acute questions - they were definitely given to those who applied at the beginning and even a little more. I hope that my experience will be useful when making certain decisions in the future regarding such an important component of digital marketing as Facebook advertising. In this article, I have tried to provide the most current information as correctly as possible, because the developers do not sleep and regularly make various updates and improvements. Right now I see a few more topics that will have to be supplemented or described in future articles, which are also closely related to the installation of Facebook ads. I apologize in advance to all those who were expecting some more specific instructions in this article, but its purpose was different. Anyway, if you found this article valuable, I would be grateful if you could share it by recommending it to your friends and colleagues. If you think I've made a mistake or on the contrary - you want an addition or a continuation, feel free to write about it in the comments, because it looks like the Facebook digital marketing channel will be relevant for a long time. Good luck to all of us making the most of it! On the other hand, if there is a need for answers to Facebook marketing questions, we will be happy to provide a friendly shoulder support!