The importance of speed on your website
Posted: Wed Dec 04, 2024 8:56 am
Your website's loading speed may be driving away your customers.
Did you know that a second of delay can reduce your conversions by 7%? One second. That micro instant where people have already decided that it's not worth the wait and have left. That's how raw it is. Now, think: How many of those seconds could you be wasting? If you have a slow website, I warn you, it's more than you'd like to admit. We'll show you the imp gambling data russia phone number ortance of speed on your website.
Every second counts and so do your conversions!
Let's get straight to the point because there's literally no time to waste.
Why is speed so important?
Look, we're in the age of instant gratification. People don't wait. Not in the elevator, not in the queue at the supermarket, and certainly not when they're surfing the internet. Would you? I'm sure not. If a website takes a while to load, you just leave. You just leave, you don't even think about it.
So, here's the lesson for today: if you don't take care of your site's speed, you're not just losing visitors, you're losing money. Because every visitor who flees is a conversion opportunity that's gone down the drain.
The impact on user experience
Let's get to the heart of the matter: what is website speed? It's not magic, it's the time it takes for a page to load and fully display when someone clicks on it. From the first second your future customer lands on your website, they're looking at the mental clock we all carry around.
If the website takes too long, that clock ticks and the customer says “bye-bye.” And that’s no exaggeration. Every microsecond counts. That wait affects your bounce rate (or what is the same: people coming and going super fast).
The relationship between speed and conversions
Now, hold on tight: according to serious studies, a one-second delay in loading can reduce your conversions by 7%. 7%! That may not sound like much, but if you have a good volume of traffic, that 7% can represent a good handful of lost customers. Customers who could have pulled out their credit card, but who left because your website was running at a snail's pace.
Does it hurt? Well wait, there's more.
The importance of speed in mobile browsing
Things get even more complicated when it comes to mobile. Nowadays, everyone is browsing on their phone, and connections aren't always great. If your site isn't optimized for mobile, and it's also slow… I'd rather not tell you what's going on. Because it doesn't take a genius to understand that if you don't give them what they want fast, they'll leave. Period.
Did you know that a second of delay can reduce your conversions by 7%? One second. That micro instant where people have already decided that it's not worth the wait and have left. That's how raw it is. Now, think: How many of those seconds could you be wasting? If you have a slow website, I warn you, it's more than you'd like to admit. We'll show you the imp gambling data russia phone number ortance of speed on your website.
Every second counts and so do your conversions!
Let's get straight to the point because there's literally no time to waste.
Why is speed so important?
Look, we're in the age of instant gratification. People don't wait. Not in the elevator, not in the queue at the supermarket, and certainly not when they're surfing the internet. Would you? I'm sure not. If a website takes a while to load, you just leave. You just leave, you don't even think about it.
So, here's the lesson for today: if you don't take care of your site's speed, you're not just losing visitors, you're losing money. Because every visitor who flees is a conversion opportunity that's gone down the drain.
The impact on user experience
Let's get to the heart of the matter: what is website speed? It's not magic, it's the time it takes for a page to load and fully display when someone clicks on it. From the first second your future customer lands on your website, they're looking at the mental clock we all carry around.
If the website takes too long, that clock ticks and the customer says “bye-bye.” And that’s no exaggeration. Every microsecond counts. That wait affects your bounce rate (or what is the same: people coming and going super fast).
The relationship between speed and conversions
Now, hold on tight: according to serious studies, a one-second delay in loading can reduce your conversions by 7%. 7%! That may not sound like much, but if you have a good volume of traffic, that 7% can represent a good handful of lost customers. Customers who could have pulled out their credit card, but who left because your website was running at a snail's pace.
Does it hurt? Well wait, there's more.
The importance of speed in mobile browsing
Things get even more complicated when it comes to mobile. Nowadays, everyone is browsing on their phone, and connections aren't always great. If your site isn't optimized for mobile, and it's also slow… I'd rather not tell you what's going on. Because it doesn't take a genius to understand that if you don't give them what they want fast, they'll leave. Period.