Cross-platform behavior: sequential or parallel use
Posted: Wed Jan 29, 2025 5:39 am
The authors
of the study identify two types of cross-platform behavior. The first
type is the sequential use of two or more devices to
achieve a single goal. The second type is the parallel use
of several devices to solve one or different tasks. The second type
includes two variations: complementary or multitasking use.
Let's consider each option in more detail.
The authors
of the study found that sequential use of multiple
devices to solve a single task is a typical situation, with
most switching from one device to another
occurring during the day. 90% of respondents used two or
more devices sequentially to solve a single task. Almost
always (98%), a process started on one device is continued on
another device the same day.
What types of activities
are characterized by such behavior? As it turned out, for a variety of activities:
Internet surfing (81%), communication (72%), online shopping (67%),
information search (63%), financial management (46%), travel planning
(43%), watching online videos (43%). In most cases,
the process begins with a smartphone and continues on a PC.
In some
cases, the starting point is often a computer or laptop. This
applies to more complex and time-consuming tasks. For example, when
planning a trip, the process most often begins on a PC (38%) and
continues on a smartphone (31%) or a tablet (7%).
Travel planning, along with online network marketing contact database shopping, often begins on
a tablet (15% and 11%, respectively), and continues on a PC (14% and 10%).
As
for the parallel use of several devices, the most
common combination is smartphone + TV (81%), less common is
smartphone + PC/laptop (66%) and PC/laptop + TV (66%). It is quite
predictable that the smartphone is used most often simultaneously with other devices
.
Here are the types of activity for which
simultaneous use of several devices is most typical: working with
e-mail (60%), Internet surfing (44%), communication on social
networks (42%). Much less common are games (25%), search (23%), working with
documents (15%), watching videos (9%).
of the study identify two types of cross-platform behavior. The first
type is the sequential use of two or more devices to
achieve a single goal. The second type is the parallel use
of several devices to solve one or different tasks. The second type
includes two variations: complementary or multitasking use.
Let's consider each option in more detail.
The authors
of the study found that sequential use of multiple
devices to solve a single task is a typical situation, with
most switching from one device to another
occurring during the day. 90% of respondents used two or
more devices sequentially to solve a single task. Almost
always (98%), a process started on one device is continued on
another device the same day.
What types of activities
are characterized by such behavior? As it turned out, for a variety of activities:
Internet surfing (81%), communication (72%), online shopping (67%),
information search (63%), financial management (46%), travel planning
(43%), watching online videos (43%). In most cases,
the process begins with a smartphone and continues on a PC.
In some
cases, the starting point is often a computer or laptop. This
applies to more complex and time-consuming tasks. For example, when
planning a trip, the process most often begins on a PC (38%) and
continues on a smartphone (31%) or a tablet (7%).
Travel planning, along with online network marketing contact database shopping, often begins on
a tablet (15% and 11%, respectively), and continues on a PC (14% and 10%).
As
for the parallel use of several devices, the most
common combination is smartphone + TV (81%), less common is
smartphone + PC/laptop (66%) and PC/laptop + TV (66%). It is quite
predictable that the smartphone is used most often simultaneously with other devices
.
Here are the types of activity for which
simultaneous use of several devices is most typical: working with
e-mail (60%), Internet surfing (44%), communication on social
networks (42%). Much less common are games (25%), search (23%), working with
documents (15%), watching videos (9%).