15 Tips to [Dramatically] Improve Your Email Marketing Campaigns
Posted: Wed Dec 04, 2024 9:04 am
We all receive emails on a daily basis. Sometimes so many that we end up opening only a few, depending on the value they have for us.
Don't doubt that the same thing happens with your subscribers. You are definitely not the only one sending them emails. Have you ever thought about the reasons why a person might want to open an email?
Beyond basic practices philippines customer email list like having a subscription form and segmenting your lists based on user interest, it's important to invest time in optimizing your conversion rate and your audience's sentiment toward your brand.
Some of the recommendations may seem very basic to you, but email marketing is about just that: simplifying the process so that good practices are easy to replicate.
Shall we begin?
15 practices that will improve the results of your email marketing campaigns
Send emails in the correct time zone.
Depending on the system they use, many marketers tend to give preference to the time that generates more opens and clicks. This can be a mistake, as it will only be useful if your audience is in the same time zone. But trust me, it's not fun to hear the sound of emails arriving in the middle of the night.
So if you have subscribers from different geographic areas, try to send your campaigns according to their schedules.
Provides unique value.
Every day, your subscribers receive dozens, if not hundreds of emails. Some with offers, others to download an ebook, free trials, news, and so on. There is an overload of information in their inboxes and all over the internet.
You need to show your subscribers that you are really interested in them, not just yourself.
Think: What do they really need from me? How could I make their lives easier? What can I do for them? They'll love receiving those answers via email.
Send great retention emails.
No matter what you do, whether you have a blog or a store, surely one of the KPIs that you never stop looking at is retention.
Don't doubt that the same thing happens with your subscribers. You are definitely not the only one sending them emails. Have you ever thought about the reasons why a person might want to open an email?
Beyond basic practices philippines customer email list like having a subscription form and segmenting your lists based on user interest, it's important to invest time in optimizing your conversion rate and your audience's sentiment toward your brand.
Some of the recommendations may seem very basic to you, but email marketing is about just that: simplifying the process so that good practices are easy to replicate.
Shall we begin?
15 practices that will improve the results of your email marketing campaigns
Send emails in the correct time zone.
Depending on the system they use, many marketers tend to give preference to the time that generates more opens and clicks. This can be a mistake, as it will only be useful if your audience is in the same time zone. But trust me, it's not fun to hear the sound of emails arriving in the middle of the night.
So if you have subscribers from different geographic areas, try to send your campaigns according to their schedules.
Provides unique value.
Every day, your subscribers receive dozens, if not hundreds of emails. Some with offers, others to download an ebook, free trials, news, and so on. There is an overload of information in their inboxes and all over the internet.
You need to show your subscribers that you are really interested in them, not just yourself.
Think: What do they really need from me? How could I make their lives easier? What can I do for them? They'll love receiving those answers via email.
Send great retention emails.
No matter what you do, whether you have a blog or a store, surely one of the KPIs that you never stop looking at is retention.