Auto Insurance Automation Error
A few years ago, my qatar customer email list car got into the path of a neighbor who was moving his possessions across our lot in a truck. So, I called my insurance company and they sent someone out to take a look at the damage. They told me that since the damage was in two different places (a dresser was thrown on my car), I would have to pay two deductibles. And of course, this also included a possible increase in my monthly insurance premiums.
However, across the street from our parking lot was an auto body shop. I decided to walk over to it and asked the guy at the shop what he thought about the insurance assessment. In the end, what he told me was that he would fix all of the damages for me at a much lower cost if I decided not to use my insurance. It was a price I could live with and it would actually save me the headache of higher auto insurance premiums, so I cancelled my claim with the company.
My car was fixed and I forgot about it completely. That is, until I received an email from my insurance company that said the following:
We received a note from our claims department saying that she was very happy with the way we handled her claim. We are glad that we were able to help her and that everything worked out well.
Not only did they write that, they also tried to sell me insurance to boot.
In the end, I realized that it was an automation that was triggered when a claim was closed. However, by not segmenting, the automation assumes that all closed claims are happy customers. Wrong! Now, do you realize why segmentation is a very important part of your automation?
