In this other case, when we saw the trending topic #WorldMentalHealthDay , a very serious and delicate topic, we could have created a generic post to share the thought associated with the brand or something else, but the thing that features of our advertising database came to mind was to remember a dear friend of our city who unfortunately is no longer with us. Edoardo was not “normal”, no, because he was too sensitive and sunny to be defined as “normal”, and for this reason, especially when he was young, he was often mocked. We took the opportunity both to remember him and to express our thoughts about the prejudices towards these people:
Post for #worldmentalhealthday using newsjacking
This post got the following results (50% organic):
5,793 People Reached
1,397 Interactions
886 Clicks on the post
511 Reactions, comments and shares
A Halloween to Remember
Another example we found ourselves facing was Halloween: we wanted to create something different from the usual pumpkin post, so we thought of taking 3 abandoned places in the city combined with 3 models made up ad-hoc, all aimed at a sort of contest through which you could win a t-shirt against “bad luck”.
What to Post on Social Media on Halloween Using Newsjacking
The result was an avalanche of comments , a lot of fun (I can't tell you some details
and a general appreciation for a definitely new and unexpected approach to the city.