Hashtags: Use Them Strategically — How to Create the Best
Posted: Sat Feb 01, 2025 3:18 am
Years and many, many tweets have passed since the first words preceded by that strange symbol, the hashtag, appeared on Twitter : # . If before the advent and affirmation of social networks, most people knew it exclusively for its presence on the keyboards of telephones and cell phones, over time it has become an omnipresent element, even transcending the digital dimension.
Today the hashtag is an integral part of life and communication, ending up on why vnpay database is important for marketing television commercials, billboards, newspapers. A new way of communicating, or rather, a code that has become common and therefore widely used.
The genesis of hashtags
The initial idea that gave birth to hashtags was as brilliant as it was simple: to use them as an element capable of aggregating messages on a specific theme. A need that soon became relevant in social conversations because it allowed users to compare and interact on specific topics of interest to them.
An intuition that soon proved to be one of the main reasons for Twitter 's success compared to other platforms, which certainly did not sit idly by. A few years later, hashtags also arrived on other channels such as Google+ and Facebook , where, however, their practical use still struggles to make sense. Facebook is perhaps the best example: between the lack of habit of users (no, they are not the same as Twitter) combined with an internal search engine with a lower user experience, makes its use less efficient and strategic right from the integration.
And finally, hashtags landed on Instagram, the only social network other than Twitter that gave them value and relevance.
For many users and brands, the hashtag is, as mentioned, more of a communication whim driven by habit and fashion. You can tell by the many posts that bombard social media with a series of incomprehensible #love #lovemyjob #followme #follow4follow #like4like and so on.
Today the hashtag is an integral part of life and communication, ending up on why vnpay database is important for marketing television commercials, billboards, newspapers. A new way of communicating, or rather, a code that has become common and therefore widely used.
The genesis of hashtags
The initial idea that gave birth to hashtags was as brilliant as it was simple: to use them as an element capable of aggregating messages on a specific theme. A need that soon became relevant in social conversations because it allowed users to compare and interact on specific topics of interest to them.
An intuition that soon proved to be one of the main reasons for Twitter 's success compared to other platforms, which certainly did not sit idly by. A few years later, hashtags also arrived on other channels such as Google+ and Facebook , where, however, their practical use still struggles to make sense. Facebook is perhaps the best example: between the lack of habit of users (no, they are not the same as Twitter) combined with an internal search engine with a lower user experience, makes its use less efficient and strategic right from the integration.
And finally, hashtags landed on Instagram, the only social network other than Twitter that gave them value and relevance.
For many users and brands, the hashtag is, as mentioned, more of a communication whim driven by habit and fashion. You can tell by the many posts that bombard social media with a series of incomprehensible #love #lovemyjob #followme #follow4follow #like4like and so on.