How to Create Epic Product Launch Emails
Posted: Tue Dec 03, 2024 5:32 am
We get it, launching new products is a challenge in itself and things can easily go unnoticed. However, learning how to write powerful new product introduction emails is a must if you want your launch to get the attention it deserves.
This post will help you understand how to build anticipation before launch, present your product in the best light, and ask customers for their opinions on it. We will also show you 10 effective examples of new product launch emails.
In this article:
What is a new product launch email?
How to write a better subject line for a new product estonia phone number library presentation email
Design and Copywriting Tips for New Product Launch Emails
The Best Product Launch Email Examples to Learn From
Your Key to Fabulous Product Launch Emails
What is a new product launch email?
A product launch email is an email you send to your mailing list to let them know that you are launching a new product, service, or feature. It helps you build intrigue and make sure your subscribers are the first to know about your launch. In short, it is like a press release but for your existing and potential customers, so it is more informal and conversion-oriented.
e-mail
Create Successful Email Campaigns with SendPulse
Our email marketing platform lets you send up to 15,000 emails per month for free. You can manage your subscribers and segment them into lists, design emails in just a few clicks, set up automatic emails in response to specific predefined user actions, and much more.
There are three types of new product launch emails:
Pre-launch emails to build suspense, warm up your audience, and get them excited about your upcoming releases.
Launch email to introduce your new product and describe its benefits.
Post-launch emails to gather reactions and feedback from your customers .
For large-scale announcements, you will definitely want to use all three types to ensure your product is publicized. For smaller presentations, simple launch emails may be sufficient if you do not want to overwhelm your audience with frequent messages.
Check out this Asana feature launch email.
email launch feature
A feature launch email from Asana
This is a pre-launch email: the feature isn't live yet, but the recipient can already imagine how much easier their workflow will be once it's available. You can use this format to nurture your audience and educate them on how to take advantage of your new offering.
Help your audience recognize the true value of your offering using sophisticated lead nurturing emails !
Additionally, launch emails are extremely useful for reminding your subscribers about your existing products and your brand in general. “We’re about to launch X, but for now, why don’t you take another look at Y, which will make your experience with X even better” — this is a proven way to get your customers back on track.
This post will help you understand how to build anticipation before launch, present your product in the best light, and ask customers for their opinions on it. We will also show you 10 effective examples of new product launch emails.
In this article:
What is a new product launch email?
How to write a better subject line for a new product estonia phone number library presentation email
Design and Copywriting Tips for New Product Launch Emails
The Best Product Launch Email Examples to Learn From
Your Key to Fabulous Product Launch Emails
What is a new product launch email?
A product launch email is an email you send to your mailing list to let them know that you are launching a new product, service, or feature. It helps you build intrigue and make sure your subscribers are the first to know about your launch. In short, it is like a press release but for your existing and potential customers, so it is more informal and conversion-oriented.
Create Successful Email Campaigns with SendPulse
Our email marketing platform lets you send up to 15,000 emails per month for free. You can manage your subscribers and segment them into lists, design emails in just a few clicks, set up automatic emails in response to specific predefined user actions, and much more.
There are three types of new product launch emails:
Pre-launch emails to build suspense, warm up your audience, and get them excited about your upcoming releases.
Launch email to introduce your new product and describe its benefits.
Post-launch emails to gather reactions and feedback from your customers .
For large-scale announcements, you will definitely want to use all three types to ensure your product is publicized. For smaller presentations, simple launch emails may be sufficient if you do not want to overwhelm your audience with frequent messages.
Check out this Asana feature launch email.
email launch feature
A feature launch email from Asana
This is a pre-launch email: the feature isn't live yet, but the recipient can already imagine how much easier their workflow will be once it's available. You can use this format to nurture your audience and educate them on how to take advantage of your new offering.
Help your audience recognize the true value of your offering using sophisticated lead nurturing emails !
Additionally, launch emails are extremely useful for reminding your subscribers about your existing products and your brand in general. “We’re about to launch X, but for now, why don’t you take another look at Y, which will make your experience with X even better” — this is a proven way to get your customers back on track.