Thinking Creatively at the First Quarter Campaign Goals Meeting
Posted: Wed Dec 04, 2024 10:34 am
Now that you’ve taken an assessment and met with your team, the next step is to think creatively about meeting your campaign goals in the first quarter.
Objective #1: Sales
Loyalty Program – Small businesses still competing for customer loyalty would do well to have a loyalty program. If yours is a retail business, consider a computer-generated or database-based loyalty program that works with a phone number. Most businesses just starting out use gift cards or punch cards, as I believe people want something to celebrate. This is true, but people also tend to lose things they own. Backing up by entering phone numbers into a customer loyalty database is ideal.
Referral Program – Necessary for small businesses, but critical for enterprise-level growth, referral programs are a great idea for increasing sales and brand visibility taiwan consumer email list through word of mouth. Enterprise-level businesses struggle intensely after reaching a peak period of growth – because they now need to sustain this growth or risk losing their employees or profit margin if they don’t keep up the momentum to accommodate a natural loss of business that comes with simply being in business.
The natural loss of business: clients walk away, customers face their own budget cuts. You name it, it happens. So no matter how big a deal you've gotten, you feel you need to keep that momentum going – and your sales team can only do so much. Having a strong referral program and letting everyone, including customers, know about it is a great way to instill an incentive in having other people do the sales work for you. Offering a 20% commission is standard. If you're a service provider, or a more labor-intensive business compared to making the product directly, then you can offer 10% on contract signing and the other 10% on delivery.
Objective #1: Sales
Loyalty Program – Small businesses still competing for customer loyalty would do well to have a loyalty program. If yours is a retail business, consider a computer-generated or database-based loyalty program that works with a phone number. Most businesses just starting out use gift cards or punch cards, as I believe people want something to celebrate. This is true, but people also tend to lose things they own. Backing up by entering phone numbers into a customer loyalty database is ideal.
Referral Program – Necessary for small businesses, but critical for enterprise-level growth, referral programs are a great idea for increasing sales and brand visibility taiwan consumer email list through word of mouth. Enterprise-level businesses struggle intensely after reaching a peak period of growth – because they now need to sustain this growth or risk losing their employees or profit margin if they don’t keep up the momentum to accommodate a natural loss of business that comes with simply being in business.
The natural loss of business: clients walk away, customers face their own budget cuts. You name it, it happens. So no matter how big a deal you've gotten, you feel you need to keep that momentum going – and your sales team can only do so much. Having a strong referral program and letting everyone, including customers, know about it is a great way to instill an incentive in having other people do the sales work for you. Offering a 20% commission is standard. If you're a service provider, or a more labor-intensive business compared to making the product directly, then you can offer 10% on contract signing and the other 10% on delivery.