Spotting the Error: The Problem of Using Graphics in Email Campaigns

[Mitu3120]

To use graphics or not to use them – that is the dilemma for many in the marketing field. On one hand, graphics can be great visual statements that drive the message. They can be used as the communication piece embedded in the text using Photoshop; with the aim of furthering the narrative with cleverly placed graphics; or they can be used strategically in an email signature that is meaningful to readers or to send them to a landing page. On the other hand, they can also hinder communications if they are not downloaded properly. There are a few reasons why this happens.

The root of the problem is with email servers. The fact is that not all email servers are the same. Some will be more image-friendly and others (like Outlook) are not. Outlook, being the most widely used business email, tends to be a problem for many – and there is a common misconception that there is no way around image blocking.

There are three reasons why servers like Outlook block images:

You are blocking external content
SecureTemp folder is “full”
You have enabled the word image position adjustment
If most of thailand consumer email list your recipients are Outlook users, you can guide them through unlocking images on servers like Outlook via very simple steps. The challenge is doing this remotely via one-on-one instructions with the majority of the population because it is not yet common technology knowledge when it comes to understanding the mechanics of things like email setup.



Another commonly used email server is Gmail, which also has the same problem downloading graphics as Outlook. To get around the obstacle, subscribers need to be encouraged to disable their HTTPS settings for their Gmail account.

Beyond Outlook and Gmail, you'll run into problems with Hotmail, Yahoo, and even mobile technology. In each case, you'll need to let your subscribers know that they need to provide you with what kind of email servers they use, since you couldn't guess what kind of general-purpose server they have if you have roughly 200 to 2,000 subscribers. The solution here is to draft an email that lists the steps to unblock images for the various servers .