The Holy Grail Of Email Template Design For Conversions
Posted: Wed Dec 04, 2024 10:45 am
The ultimate goal of any email marketing campaign is to drive conversion, so your email templates are critical to achieving your goal. Consider the following 10 foolproof tips from the Holy Grail of email template design.
Forget Links. Use Buttons.
The mistake many people make is sticking with old, unworkable trends. For digital media, websites used to have links between people and places of interest. Now, buttons are used. However, email marketing has not been exploited to its full potential and continues to use the same old strategies in email templates. So instead of a link, try having a button instead. It is more visually appealing and generates more engagement.
When designing your template, some people prefer to do the design in Photoshop, while others will prefer code. Whenever possible, choose code. HTML turkey customer email list buttons will download your design even if the image doesn't, which often happens since not all users allow images to be downloaded automatically.
Strabismus Test
Last but not least, there’s the squint test. It’s almost as simple as it sounds: squint to see which parts of the email template stand out the most. Your call to action should be the most noticeable when you’re squinting. Squinting allows you to have the same “quick glance” or view that most users have when they’re reading through your emails.
Keep in mind the seven-second rule that is practiced by websites today: you have 7 seconds to engage your reader. If you can't grab your visitors' attention within seven seconds, you'll definitely lose them. The public is a bit more demanding for email marketing campaigns. You're lucky if you have half that time, particularly in light of the many emails users want in their inboxes to get to zero.
Forget Links. Use Buttons.
The mistake many people make is sticking with old, unworkable trends. For digital media, websites used to have links between people and places of interest. Now, buttons are used. However, email marketing has not been exploited to its full potential and continues to use the same old strategies in email templates. So instead of a link, try having a button instead. It is more visually appealing and generates more engagement.
When designing your template, some people prefer to do the design in Photoshop, while others will prefer code. Whenever possible, choose code. HTML turkey customer email list buttons will download your design even if the image doesn't, which often happens since not all users allow images to be downloaded automatically.
Strabismus Test
Last but not least, there’s the squint test. It’s almost as simple as it sounds: squint to see which parts of the email template stand out the most. Your call to action should be the most noticeable when you’re squinting. Squinting allows you to have the same “quick glance” or view that most users have when they’re reading through your emails.
Keep in mind the seven-second rule that is practiced by websites today: you have 7 seconds to engage your reader. If you can't grab your visitors' attention within seven seconds, you'll definitely lose them. The public is a bit more demanding for email marketing campaigns. You're lucky if you have half that time, particularly in light of the many emails users want in their inboxes to get to zero.