How to find the selling price of your online training?
Posted: Wed Dec 04, 2024 10:48 am
SUMMARY
Step 1: Choose your revenue goals
Step 2: Determine the value of your online training
Step 3: Define your differentiator
Step 4: Take a look at what the competition is doing
Step 5: How many leads do you need?
Step 6: It’s time to take stock
Step 7: Your payment plan
Setting the selling price for your online training is often a philippines mobile phone numbers database difficult step. Here are 7 steps to finding the right price.
This is a question that comes up all the time: how do I find the right price for my online training? I know it's a difficult step and that you put a lot of pressure on yourself with it.
On the one hand, you don't want to overvalue your offer, because you fear that it will prevent customers from signing up. On the other hand, you don't want to undervalue the value of your offer. These are very common mistakes and if you want to go further, I invite you to read an article that I wrote in which I talked about the 10 mistakes to avoid when setting the sales price of your online training .
Before working on your price, I invite you to answer this question: are you ready to charge what you are worth?
If your answer is “yes”, you can proceed to the first step of the process.
If you hesitated, take this into account:
A premium offering sells if it is positioned, packaged and sold in the right way. Perhaps you have already invested in this type of offering yourself?
Higher prices attract more engaged customers
There is a correlation between price and perceived value…
Come on, let's go for the first step. Grab your calculator and go!
Step 1: Choose your revenue goals
If you need €5,000 per month in revenue, and your only source of income is your online training, this means that you will have to sell:
17 lessons at €300
10 to 500 €
and 2 to 2,500 €
Pay attention to these numbers and take the time to think about them, because they are also what will determine the number of leads you will need (but we will come back to that later).
It's up to you: write down your monthly sales target + the number of sales to be made for each of the prices you are considering.
Step 2: Determine the value of your online training
This is a tricky step, because it's all very subjective. What results will your client get from following your program? How important is it to them?
Step 1: Choose your revenue goals
Step 2: Determine the value of your online training
Step 3: Define your differentiator
Step 4: Take a look at what the competition is doing
Step 5: How many leads do you need?
Step 6: It’s time to take stock
Step 7: Your payment plan
Setting the selling price for your online training is often a philippines mobile phone numbers database difficult step. Here are 7 steps to finding the right price.
This is a question that comes up all the time: how do I find the right price for my online training? I know it's a difficult step and that you put a lot of pressure on yourself with it.
On the one hand, you don't want to overvalue your offer, because you fear that it will prevent customers from signing up. On the other hand, you don't want to undervalue the value of your offer. These are very common mistakes and if you want to go further, I invite you to read an article that I wrote in which I talked about the 10 mistakes to avoid when setting the sales price of your online training .
Before working on your price, I invite you to answer this question: are you ready to charge what you are worth?
If your answer is “yes”, you can proceed to the first step of the process.
If you hesitated, take this into account:
A premium offering sells if it is positioned, packaged and sold in the right way. Perhaps you have already invested in this type of offering yourself?
Higher prices attract more engaged customers
There is a correlation between price and perceived value…
Come on, let's go for the first step. Grab your calculator and go!
Step 1: Choose your revenue goals
If you need €5,000 per month in revenue, and your only source of income is your online training, this means that you will have to sell:
17 lessons at €300
10 to 500 €
and 2 to 2,500 €
Pay attention to these numbers and take the time to think about them, because they are also what will determine the number of leads you will need (but we will come back to that later).
It's up to you: write down your monthly sales target + the number of sales to be made for each of the prices you are considering.
Step 2: Determine the value of your online training
This is a tricky step, because it's all very subjective. What results will your client get from following your program? How important is it to them?