Following Up After Your Event Has Happened
Posted: Wed Dec 04, 2024 10:51 am
So much effort and preparation goes into putting on an event . Depending on the size, it could be almost a year full of effort, sweat, and tears. The day of your event often feels like reaching the finish line. It just takes one last push until you're done. Until the last of your attendees walks out is enough for you to finally catch your breath. You know the tale, it's all too true right? Except, it's not the end.
What you do in the days following your event is just as important as the event itself. You need to follow up. Don't let them forget about you. It's important to stay top of mind for your attendees. There's a life cycle to event marketing and your follow up is an integral part of that.
Shortly after your event, you should send an email to thank your attendees for coming. You can start with a few simple words of thanks, but add a uae consumer email list few favorite points or photos from the event. Maybe inform attendees of some follow-ups. Give them something to look forward to.
Within a few days or a week after your event, you should send out some giveaways to your attendees. This could be slides from a presentation or key points from the event. This works in two ways. Those who attended your event can refer back to the lessons they learned. This also works to keep those who attended informed.
Follow-up depends on the frequency of your events. If they are relatively frequent, the next email follow-up event can be about your upcoming events. You don't want to start promoting new events only to have your subscribers forget about it. Instead, you can find some other tidbits from your event to share. It really depends on the type of event.
If it was a networking event, perhaps sharing a story of two people who connected at the event and are now partnering on something will be very effective. If it was a webinar, sharing a new way to put one of your lessons into practice will work. Whatever it is, just make sure it sticks in the minds of attendees. Keep them engaged so that your company is always the first thing that comes to mind when it's time to buy your product or service.
What you do in the days following your event is just as important as the event itself. You need to follow up. Don't let them forget about you. It's important to stay top of mind for your attendees. There's a life cycle to event marketing and your follow up is an integral part of that.
Shortly after your event, you should send an email to thank your attendees for coming. You can start with a few simple words of thanks, but add a uae consumer email list few favorite points or photos from the event. Maybe inform attendees of some follow-ups. Give them something to look forward to.
Within a few days or a week after your event, you should send out some giveaways to your attendees. This could be slides from a presentation or key points from the event. This works in two ways. Those who attended your event can refer back to the lessons they learned. This also works to keep those who attended informed.
Follow-up depends on the frequency of your events. If they are relatively frequent, the next email follow-up event can be about your upcoming events. You don't want to start promoting new events only to have your subscribers forget about it. Instead, you can find some other tidbits from your event to share. It really depends on the type of event.
If it was a networking event, perhaps sharing a story of two people who connected at the event and are now partnering on something will be very effective. If it was a webinar, sharing a new way to put one of your lessons into practice will work. Whatever it is, just make sure it sticks in the minds of attendees. Keep them engaged so that your company is always the first thing that comes to mind when it's time to buy your product or service.