3 Tips to Improve Your Landing Page and Increase Sales
Posted: Wed Dec 04, 2024 10:57 am
You create a landing page and start advertising it. Leads come, but they don't buy anything.
This situation is familiar to many companies that create their landing pages hastily, thinking only about the next step, such as lead generation, and often forgetting about the most important thing - how the landing page will affect the company's sales in the future.
Such companies often receive a afghanistan telemarketing list crowd of unqualified leads and waste time, effort and money on them. Is it possible to increase not only the landing page conversion, but also sales in general? Yes, it is!
In our article today, you will find 3 tips from Gavin Bell for www . unb o unc e. c o m on how to improve your landing page and gain more trust from your potential buyers even before the sales department starts working with them.
Contents of the article
1. Landing page text for lead prequalification
2. Photos of your employees and office
3. Informative confirmation page
Bonus: social proof
Instead of a conclusion
1. Landing page text for lead prequalification
Almost every marketer asks themselves, “How much should we spend per lead?” Cost per lead is an important metric, but you shouldn’t try to generate the most leads for the least cost.
Lead generation requires a balance between the quantity of leads and their quality. It is not profitable for you to generate cheap, unqualified leads : it is a waste of your sales team’s efforts.
This is where your landing page comes in. You can filter out unqualified leads before they reach your sales team. There are two ways to do this:
Write a text that attracts the target audience and subtly repels those who do not belong to it.
State clearly and directly who your product is suitable for and who it is not.
Here's a good example from Membership Academy. On its landing page, the company tells who its services are and aren't suitable for:
example from Membership Academy
Before potential clients contact you, there are 4 questions you need to clarify:
Budget: Does the potential customer have enough money to purchase your product or service?
Authority: Can this person manage his or her company's money?
Need: Does he need what you offer?
Time: How soon does he need a solution?
You need to answer all these questions in your landing page text to filter out unsuitable clients.
This situation is familiar to many companies that create their landing pages hastily, thinking only about the next step, such as lead generation, and often forgetting about the most important thing - how the landing page will affect the company's sales in the future.
Such companies often receive a afghanistan telemarketing list crowd of unqualified leads and waste time, effort and money on them. Is it possible to increase not only the landing page conversion, but also sales in general? Yes, it is!
In our article today, you will find 3 tips from Gavin Bell for www . unb o unc e. c o m on how to improve your landing page and gain more trust from your potential buyers even before the sales department starts working with them.
Contents of the article
1. Landing page text for lead prequalification
2. Photos of your employees and office
3. Informative confirmation page
Bonus: social proof
Instead of a conclusion
1. Landing page text for lead prequalification
Almost every marketer asks themselves, “How much should we spend per lead?” Cost per lead is an important metric, but you shouldn’t try to generate the most leads for the least cost.
Lead generation requires a balance between the quantity of leads and their quality. It is not profitable for you to generate cheap, unqualified leads : it is a waste of your sales team’s efforts.
This is where your landing page comes in. You can filter out unqualified leads before they reach your sales team. There are two ways to do this:
Write a text that attracts the target audience and subtly repels those who do not belong to it.
State clearly and directly who your product is suitable for and who it is not.
Here's a good example from Membership Academy. On its landing page, the company tells who its services are and aren't suitable for:
example from Membership Academy
Before potential clients contact you, there are 4 questions you need to clarify:
Budget: Does the potential customer have enough money to purchase your product or service?
Authority: Can this person manage his or her company's money?
Need: Does he need what you offer?
Time: How soon does he need a solution?
You need to answer all these questions in your landing page text to filter out unsuitable clients.