WordPress is a great solution for creating a website with powerful functionality. However, to be successful with this platform, you don’t just need to launch a site and sit back. You also need to market it, and one of the best ways to do this is through search engine optimization ( SEO ). This is a notoriously difficult area to navigate, especially for the inexperienced. Luckily, WordPress offers a number of plugins to help you navigate this slippery slope, such as Yoast SEO. Its comprehensive settings will help you optimize your content and improve your site’s ranking in search engine results . This will help you gain visibility and singapore b2b leads
also improve your business’s competitive position. In this article, you will learn what SEO is and how it can help you. Then, we will introduce you to the Yoast SEO plugin and explain how you can use it to improve your search engine rankings by optimizing your keywords , meta descriptions, and readability. Let’s take a look!
Contents hide
1 What is SEO (and how it can help you)
2 Introducing the Yoast SEO Plugin
3 How to Use Yoast SEO to Improve Search Engine Rankings (3 Easy Tips)
3.1 Add a keyword to attract the desired traffic
3.2 Include a meta description to describe your post
3.3 Improve the readability of your content
3.4 Related publications:
What is SEO (and how it can help you)
When your pages rank high in search results , users are more likely to see them and click on them. Search engine optimization is a technique that aims to improve the visibility of your website on search engine results pages ( SERPs ). Search engines serve millions of users every day who are looking for answers to their questions. If you want your site to provide those answers, you need to use SEO effectively. Since search engines don’t understand what’s written on your site, they need as much help as possible to determine what it’s about and how to display it in the SERPs. This can be done in the following ways:
Add a relevant keyword and use it throughout your content.
Make your content readable for humans and, by extension, for crawlers.
Ensuring a strong hierarchy in your content so that crawlers can display your content effectively.
There are many other ways to optimize your content for high rankings. WordPress offers many tools that can help, but we recommend trying Yoast SEO first.
Introducing the Yoast SEO Plugin
Yoast SEO is a WordPress plugin that allows you to optimize your content to be more search engine friendly, all from your WordPress dashboard. The plugin evaluates your content on two parameters: Readability and SEO:
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Readability : This metric measures how easy your content is for humans to read.
SEO : This looks at how well your website is optimized for search engines.
Yoast SEO works on a traffic light system: Green ( good ), orange ( good ), and red ( needs improvement ). Each specific metric in the two categories is also scored in this way, meaning you can see at a glance where you need to focus your optimization efforts . What’s more, many metrics include tips on how to improve your metrics, as well as highlighting problem areas.
How to Use Yoast SEO to Improve Search Engine Rankings (3 Easy Tips)
Before you can improve your search engine rankings , you'll need to install and activate Yoast SEO, and check out our full Yoast SEO setup guide to get started with the plugin. After that, read on for three tips to help you get the most out of this tool.
Add a keyword to attract the desired traffic
A keyword is a set of words that you want your page to rank for in search engines. It’s something you research, not guess, and it’s important to get right because it directly impacts how people find you. What’s more, all of your SEO efforts will be built around your keyword — without it, you won’t be able to accurately assess your optimization. To get the most out of this strategy , you can also use long-tail keywords . These are specific phrases that have low competition in search engines — meaning that choosing the right one can bring you serious traffic . For example, “WordPress backup” isn’t very specific, and you’ll find dozens of sites using the same keyword. In contrast, “WordPress backup with UpdraftPlus” has less competition, meaning you’ll get more traffic from your target audience . To set a keyword in Yoast SEO, first navigate to the post you want, then scroll down to the Yoast SEO meta box :
