Top 5 Ways To Attract Millennials

[Mitu3120]

Millennials have been saddled with a lot of nicknames and not all of them are exactly gratuitous, unless you think of some as lazy, indecisive, narcissistic and the titles are in no way reflective of positive praise. Even though those opinions are little more than unpleasant stereotypes, there is no escaping the fact that Millennials are a very different generation than those who came before them and given their massive economic power, they deserve not only the attention but the respect of marketers everywhere. Millennials want to be approached in very specific ways, and an online marketer who adheres to these five ways to engage this generation is well on their way to achieving success in a very tough market.

Conduct a conversation – Millennials are far more interested in what their peers have to say about your brand than anything you as an online marketer are ever vietnam customer email list going to tell them, so you have to approach this generation on their own terms, through conversations on social media. They are a group that is in constant communication through every medium imaginable and online, they have grown up in an environment where information


spreads through the speed of light. In order to get your products or services approved by this generation you have to apply pull and promotion techniques rather than push, and get your customers engaged and entertained before they can begin to address the actual purchase of your brand’s offerings.



Create a new approach to social media – Digital media is where Millennials respond best and while your online marketing strategy for this generation should not strictly shy away from conventional broadcast and print campaigns, the key to their overall engagement is and will remain online, matching their attention span and near-infinite mobility to meet their needs via mobile-enabled phones, websites, mass use of social media , and of course, email marketing . Millennials check their mobile devices an average of 45 times a day, and each time is an opportunity for your brand to make an impact in the Millennial mind.