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Conversion or Death: The Latest B2B Lead Generation Trends in 2014

Posted: Wed Dec 04, 2024 11:01 am
by rumana50
Most B2B deals start with leads. A number of recent studies have shown that lead generation is the biggest challenge facing B2B marketers and businesses in general, but unfortunately, it is not the only one:

46% of B2B marketers say bahrain telemarketing list working within budget is their top challenge;
52% noted problems in reaching decision makers;
55% of marketers highlighted the difficulty of raising awareness of a product/service;
60% of professionals consider improving the quality of leads to be the most difficult aspect of their job;
78% believe that the hardest part of the job is constantly generating new leads.
Remember: Internet marketing is not an exact science: what works for one sector may be absolutely useless for another. Only constant testing of Pre- and Post-Click components of the advertising campaign will help you find that magic formula for the constant growth of your business.

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Sad statistics. But what lead generation methods for B2B work best? What can make life easier for marketers? Let's find out.

The list below contains the most popular technologies, ranked in order of effectiveness, from the most useful (item 1) to the least useful (item 26).

Lead Generation in the B2B Sector: Which Leads Are the Most Valuable?
Lead Generation Methods

Remote sales (no personal meetings);
Conducting official events and occasions;
Telemarketing;
Exhibitions, conferences;
Email Marketing;
Landing pages and company website;
Webinars;
Search engine marketing;
Guest webinars;