Assisted conversions:
Posted: Thu Dec 05, 2024 4:21 am
These two reports will allow us, on the one hand, to see how the channels contribute to the achievement and value of the objectives and, on the other, how the data would look with a change in the attribution model.
Translating:
As more than one session (times that the same user visits a website) is usually involved in achieving an objective, it would not be appropriate to give all the credit to the last channel. That is, if the user finds us through SEO but comes back the next day through direct traffic and then subscribes to the blog or makes a purchase (objective achieved), AdWords will assign that credit to direct traffic, which would be inappropriate.
In this report we will look at assisted conversions, i.e. the distribution based on this assistant behavior and how and which are the most finalizing channels.
Model Comparison Tools:
It's the perfect complement to the cabo verde email address previous report, and allows us to completely change the way we attribute the value of conversions. By default, Analytics uses the last click system, so the last channel takes the credit. However, for this mini example of organic + direct visitors, we could compare the last click model with a first click model and, therefore, see how all the value of the goal goes to SEO.
This is a nonsense example, but when we detect repeated behaviors and analyze them in detail, we can better understand which are the best channels in terms of real profitability throughout the entire process, and not just as finalizers.
7.3.- SEO efficiency compared to other marketing channels
This second report abandons the concept of value per session to analyze the conversion rate of the objectives configured in our Analytics account based on the marketing channel from which the visit comes.
We can do a double analysis, as you will see, quantitative and qualitative.
Translating:
As more than one session (times that the same user visits a website) is usually involved in achieving an objective, it would not be appropriate to give all the credit to the last channel. That is, if the user finds us through SEO but comes back the next day through direct traffic and then subscribes to the blog or makes a purchase (objective achieved), AdWords will assign that credit to direct traffic, which would be inappropriate.
In this report we will look at assisted conversions, i.e. the distribution based on this assistant behavior and how and which are the most finalizing channels.
Model Comparison Tools:
It's the perfect complement to the cabo verde email address previous report, and allows us to completely change the way we attribute the value of conversions. By default, Analytics uses the last click system, so the last channel takes the credit. However, for this mini example of organic + direct visitors, we could compare the last click model with a first click model and, therefore, see how all the value of the goal goes to SEO.
This is a nonsense example, but when we detect repeated behaviors and analyze them in detail, we can better understand which are the best channels in terms of real profitability throughout the entire process, and not just as finalizers.
7.3.- SEO efficiency compared to other marketing channels
This second report abandons the concept of value per session to analyze the conversion rate of the objectives configured in our Analytics account based on the marketing channel from which the visit comes.
We can do a double analysis, as you will see, quantitative and qualitative.