Download the guide "How to get leads"
Posted: Thu Dec 05, 2024 4:28 am
Improve lead capture for your ecommerce with Inbound Marketing
Improve lead capture for your ecommerce with Inbound Marketing
5/5 - (6 votes)
First of all, we must start by obtaining data from our clients and planning tactics around this data. This is the distinctive factor for any Inbound Marketing program . Therefore, the first thing we will have to do is develop the Buyer Persona profile and create different buyer modalities. In this way, the segmentation method for your buyers will be more specific.
Page Contents
1. Analyze your Buyer Persona
2. A good Inbound Marketing Strategy
3. Attraction
4. How to convert
5. How to close sales
6. Delight your consumers
1. Analyze your Buyer Persona
If you want to get here with an Inbound Marketing strategy, you must take into account how new your buyers are, their purchase frequency, and how much they invest in your e-commerce.
We can create our Buyer Persona from these three metrics. We can also include other data such as gender, age group, nationality, geographic location, income, education and technical skills.
In addition to creating our Buyer Persona, it is very important to study our real customers and their intentions with the product or service they are buying. It is very effective to define individual behaviors and go beyond the buyer profile data and thus extrapolate the intention. Some questions we could ask would be about how our customer uses the product, what they need it for, and what their objectives are regarding the product.
In this case, it would be good to compare two users with an identical demographic profile who are motivated and influenced in different ways through their interaction with the product. As a result, a good inbound marketer will have to persuade each of them in a different way.
All buyers are very different from each other and have different motivations that drive them to buy; they are likely to buy different types of products in different ways and often for different reasons. One way to divide these buyers would be as follows: fast buyers, slow buyers, logic-based buyers and emotional buyers. And within these buyers we have competitive buyers, spontaneous buyers, methodical buyers and humanistic buyers. These are four types of buyer modalities, and you should make sure that you run different campaigns for each buyer modality. There is no one-size-fits-all approach.
2. A good Inbound Marketing Strategy
An ecommerce inbound marketing strategy addresses each type of buyer through each step in the sales funnel and creates content and materials that speak and appeal directly to each type and type of buyer.
The next step in building your inbound marketing strategy is planning its implementation. This includes two distinct steps:
Plan / schedule content / offers
Identify and implement automated workflows.
At the outset, we should create a calendar that outlines what collateral or content we will produce, on which channels we will launch and promote this content, and when we will do these activities. Remember that it is important to target each buyer at each stage of the funnel. We still see many mid-market e-tailers that do not operate with a proper calendar. You should be able to map out 80-90% of your in-store campaigns and editorial calendar at the same time.
The second part is identifying common workflows and building automations into a 12-month process. This is based on using marketing automation software that collects data from your customers – interactions, purchasing habits, etc. – and allows you to set up trigger marketing campaigns (personalized, non-massive marketing actions) for specific communications, such as birthdays or when a purchase has been made, to when a cart has been abandoned or you want to offer a special offer that encourages buying from your store.
We'll go over some opportunities that will allow you to build powerful workflow automations as we explore each step in the sales funnel.
3. Attraction
What drives buyers towards certain brands? Some might say it’s the value they get from that brand, but we believe it has as much to do with brand ethos as it does financial motivations. Your marketing initiatives need to deliver content that is both meaningful and relevant to your target customers, while also showcasing the personality and values that represent your brand. This needs to be done at the right time and on the right platform. As the first step in your sales funnel , the tactics you use here will often be cast to a wider net – though that doesn’t mean they aren’t targeted.
Your goal here should be to attract first-time customers australia telegram phone number listto your website, regardless of what type of customer they are. Typically, this will include a combination of SEO (Search Engine Optimization), content creation, user-generated content, social media, and social media advertising.
4. How to convert
As we mentioned earlier, the conversion phase of your sales funnel is all about capturing new email addresses so you can continue selling to these same customers. Common activities at this stage include sending personalized, targeted, and well-timed messages to different consumer segments while also creating content and services that increase the value of your website and encourage purchase.
Some of the tactics that are key to making your inbound strategy effective when applied to your ecommerce are:
4.1 Optimizing your catalog:
You need to analyze the product you offer and determine which products are selling, which aren't, and which can be optimized. We can classify products into four main groups based on visits and conversions. Products should be ranked from those with low traffic to those with high traffic and from those with low conversion to those with high conversion. First, you need to list your best-selling products, which will follow the 80/20 rule, with high traffic and high conversion and which sell day after day.
Secondly, there will be products that need promotion, these are products that have low traffic but high conversion. If we manage to increase traffic to these pages, we will most likely increase their conversion rate.
Third, there are products that have a lot of traffic to their page but a low conversion rate. This product category often requires extensive testing with a variety of conversion and sales closing tactics because you are losing a lot of potential sales. Ultimately, we want more of these products to be added to the cart and checkout.
Finally, there are those products that are not getting any traffic or conversions. These products should either be removed from your website completely (you may be losing money) or through a fire sale style sale as they are just taking up space on your website and possibly in your warehouse and are hurting the overall quality of your website. The sooner you can remove them from your ecommerce site the sooner you will see improvements.
Improve lead capture for your ecommerce with Inbound Marketing
5/5 - (6 votes)
First of all, we must start by obtaining data from our clients and planning tactics around this data. This is the distinctive factor for any Inbound Marketing program . Therefore, the first thing we will have to do is develop the Buyer Persona profile and create different buyer modalities. In this way, the segmentation method for your buyers will be more specific.
Page Contents
1. Analyze your Buyer Persona
2. A good Inbound Marketing Strategy
3. Attraction
4. How to convert
5. How to close sales
6. Delight your consumers
1. Analyze your Buyer Persona
If you want to get here with an Inbound Marketing strategy, you must take into account how new your buyers are, their purchase frequency, and how much they invest in your e-commerce.
We can create our Buyer Persona from these three metrics. We can also include other data such as gender, age group, nationality, geographic location, income, education and technical skills.
In addition to creating our Buyer Persona, it is very important to study our real customers and their intentions with the product or service they are buying. It is very effective to define individual behaviors and go beyond the buyer profile data and thus extrapolate the intention. Some questions we could ask would be about how our customer uses the product, what they need it for, and what their objectives are regarding the product.
In this case, it would be good to compare two users with an identical demographic profile who are motivated and influenced in different ways through their interaction with the product. As a result, a good inbound marketer will have to persuade each of them in a different way.
All buyers are very different from each other and have different motivations that drive them to buy; they are likely to buy different types of products in different ways and often for different reasons. One way to divide these buyers would be as follows: fast buyers, slow buyers, logic-based buyers and emotional buyers. And within these buyers we have competitive buyers, spontaneous buyers, methodical buyers and humanistic buyers. These are four types of buyer modalities, and you should make sure that you run different campaigns for each buyer modality. There is no one-size-fits-all approach.
2. A good Inbound Marketing Strategy
An ecommerce inbound marketing strategy addresses each type of buyer through each step in the sales funnel and creates content and materials that speak and appeal directly to each type and type of buyer.
The next step in building your inbound marketing strategy is planning its implementation. This includes two distinct steps:
Plan / schedule content / offers
Identify and implement automated workflows.
At the outset, we should create a calendar that outlines what collateral or content we will produce, on which channels we will launch and promote this content, and when we will do these activities. Remember that it is important to target each buyer at each stage of the funnel. We still see many mid-market e-tailers that do not operate with a proper calendar. You should be able to map out 80-90% of your in-store campaigns and editorial calendar at the same time.
The second part is identifying common workflows and building automations into a 12-month process. This is based on using marketing automation software that collects data from your customers – interactions, purchasing habits, etc. – and allows you to set up trigger marketing campaigns (personalized, non-massive marketing actions) for specific communications, such as birthdays or when a purchase has been made, to when a cart has been abandoned or you want to offer a special offer that encourages buying from your store.
We'll go over some opportunities that will allow you to build powerful workflow automations as we explore each step in the sales funnel.
3. Attraction
What drives buyers towards certain brands? Some might say it’s the value they get from that brand, but we believe it has as much to do with brand ethos as it does financial motivations. Your marketing initiatives need to deliver content that is both meaningful and relevant to your target customers, while also showcasing the personality and values that represent your brand. This needs to be done at the right time and on the right platform. As the first step in your sales funnel , the tactics you use here will often be cast to a wider net – though that doesn’t mean they aren’t targeted.
Your goal here should be to attract first-time customers australia telegram phone number listto your website, regardless of what type of customer they are. Typically, this will include a combination of SEO (Search Engine Optimization), content creation, user-generated content, social media, and social media advertising.
4. How to convert
As we mentioned earlier, the conversion phase of your sales funnel is all about capturing new email addresses so you can continue selling to these same customers. Common activities at this stage include sending personalized, targeted, and well-timed messages to different consumer segments while also creating content and services that increase the value of your website and encourage purchase.
Some of the tactics that are key to making your inbound strategy effective when applied to your ecommerce are:
4.1 Optimizing your catalog:
You need to analyze the product you offer and determine which products are selling, which aren't, and which can be optimized. We can classify products into four main groups based on visits and conversions. Products should be ranked from those with low traffic to those with high traffic and from those with low conversion to those with high conversion. First, you need to list your best-selling products, which will follow the 80/20 rule, with high traffic and high conversion and which sell day after day.
Secondly, there will be products that need promotion, these are products that have low traffic but high conversion. If we manage to increase traffic to these pages, we will most likely increase their conversion rate.
Third, there are products that have a lot of traffic to their page but a low conversion rate. This product category often requires extensive testing with a variety of conversion and sales closing tactics because you are losing a lot of potential sales. Ultimately, we want more of these products to be added to the cart and checkout.
Finally, there are those products that are not getting any traffic or conversions. These products should either be removed from your website completely (you may be losing money) or through a fire sale style sale as they are just taking up space on your website and possibly in your warehouse and are hurting the overall quality of your website. The sooner you can remove them from your ecommerce site the sooner you will see improvements.