Who said not provided?
Posted: Thu Dec 05, 2024 4:29 am
It’s been quite some time since the “not provided” rule took over the keyword reports that we used to enjoy to their full potential in our Google Analytics accounts. Since then, the rules of the game have changed, and after an existential crisis in the SEO and analyst community, we started working on alternatives and parallel analyses to feed our battered decision-making regarding SEO strategy again.
At this point in the analysis we should have at our disposal the 3 basic pillars that I personally use to analyze an SEO strategy at the keyword level: Google Analytics , Google Webmaster Tools and SEMrush .
What was once united is now separated, but that does not reduce the quality of our decisions (I am being annoying, but it is the essential purpose of web analytics).
3.1.- Analyzing SEO keywords from Google Analytics
The following two reports from the dashboard that I have shared with you will help you from Google Analytics to make the first inquiries. For those of you who follow the panel, they are the reports that are titled:
Who is our best salesperson?
The first report breaks down the cambodia email address landing pages that attract the most SEO traffic (the TOP 10) and the bounce rate, which is a secondary indicator for determining the suitability of these landing pages for what users or potential customers were looking for.
The second report breaks down this same TOP 10 landing pages by sessions captured, but this time with a secondary dimension that is equivalent to the % of new sessions they generate. That is why I call them “the best commercial”, because they will be those pages positioned in SEO that are opening our market the most to new clients for those landing pages with higher values in relation to this % of new sessions.
You can also click on the title of these reports to take you to the detailed reports where you can see this data in greater depth and not only analyze the TOP 10, but all the internal pages of your domain one by one. But for generic overviews such as dashboards or scorecards, you should focus on the percentage that most influences the overall SEO strategy. The 80%-20% rule applied to SEO.
What do these Google Analytics reports offer.
At this point in the analysis we should have at our disposal the 3 basic pillars that I personally use to analyze an SEO strategy at the keyword level: Google Analytics , Google Webmaster Tools and SEMrush .
What was once united is now separated, but that does not reduce the quality of our decisions (I am being annoying, but it is the essential purpose of web analytics).
3.1.- Analyzing SEO keywords from Google Analytics
The following two reports from the dashboard that I have shared with you will help you from Google Analytics to make the first inquiries. For those of you who follow the panel, they are the reports that are titled:
Who is our best salesperson?
The first report breaks down the cambodia email address landing pages that attract the most SEO traffic (the TOP 10) and the bounce rate, which is a secondary indicator for determining the suitability of these landing pages for what users or potential customers were looking for.
The second report breaks down this same TOP 10 landing pages by sessions captured, but this time with a secondary dimension that is equivalent to the % of new sessions they generate. That is why I call them “the best commercial”, because they will be those pages positioned in SEO that are opening our market the most to new clients for those landing pages with higher values in relation to this % of new sessions.
You can also click on the title of these reports to take you to the detailed reports where you can see this data in greater depth and not only analyze the TOP 10, but all the internal pages of your domain one by one. But for generic overviews such as dashboards or scorecards, you should focus on the percentage that most influences the overall SEO strategy. The 80%-20% rule applied to SEO.
What do these Google Analytics reports offer.