Detecting the target market of an e-commerce through SEO
Posted: Thu Dec 05, 2024 4:33 am
We need to go further and discover the reality behind each change. In this particular case, the drop in SEO traffic is due to a seasonal component, so it has no direct relationship with the strategy. On the other hand, the rest of the period shows a growing trend. We can even put more context to this trend and cross-reference it with data from the previous period or the previous year. Let's look at an example:
SEO traffic comparison
The blue line is the one we had already seen, and if we cross-reference it with data from prior to the initial date range, we see that the success of the SEO strategy is real, and that the evolution so far is desirable.
1.2.- SEO strategy for blogs
Let's now look at an example of a blog:
SEO strategy analysis
We have a similar situation to the case of e-commerce, but the range of positioning possibilities offered by a blog is always much greater and deeper than any sales-oriented website.
That is why the ideal is to combine both SEO strategies in a common project that seeks, at a macro level, a final corporate objective of growth.
However, the way to achieve this is different, and we will often see that the blog has a greater growth potential than the website itself in terms of positioning, and can be the front from which to test and get to know our target customers better in order to then offer products or services suited to their real needs and concerns.
2.- Where is our target market?
SEO has its advantages and disadvantages, or rather its advantages and its warnings of missed opportunities. Let me explain with two more examples for e-commerce and blogs about segmenting our target market by location:
“Do you segment the location by corporate interest or by visitor interest? The first case would be a mistake if we intend to grow around the value to our customers”
With this report we can highlight how the SEO strategy is working in relation to the geolocation of our potential clients. Several doubts and questions automatically arise that we must answer based on an appropriate context.
Do we receive visits from those cities or markets where we can offer our products or services?
This question cannot be answered in 2 minutes, and there is much more to it than meets the eye.
“Our location report is often analyzed anecdotally when in reality it defines the success of the local SEO strategy and the detection of new target markets”
To carry out the appropriate analysis, we should see which pages are ranking in each territory and see if SEO is working through a generic strategy or a more segmented one.
“Having many visitors that go cameroon email list directly to the home page will be a problem, as we will be losing the ability to micro-segment the strategy by topics or target customers”
Let's take an example: if we want to sell in Barcelona and Madrid separately, do you think it would be appropriate for both searches from these cities to lead customers to the same page? It could be, but it would be even more interesting if we could index two independent pages on which to carry out appropriate SEO optimization. Because it could happen that we don't sell the same product, or that our approach to each target is different. With this, we can create marketing campaigns that are not necessarily related, and the success or failure in SEO of one will not condition the other.
I told you it was interesting!
Why do we have visitors from other regions that we don't serve? Is this bad? Does it harm my brand image?
When we position long-tail keywords we can be more specific, but when a project gains strength and short-tail keywords start to appear that decisively boost the SEO strategy, we could fall into the problem of the scope of action.
SEO traffic comparison
The blue line is the one we had already seen, and if we cross-reference it with data from prior to the initial date range, we see that the success of the SEO strategy is real, and that the evolution so far is desirable.
1.2.- SEO strategy for blogs
Let's now look at an example of a blog:
SEO strategy analysis
We have a similar situation to the case of e-commerce, but the range of positioning possibilities offered by a blog is always much greater and deeper than any sales-oriented website.
That is why the ideal is to combine both SEO strategies in a common project that seeks, at a macro level, a final corporate objective of growth.
However, the way to achieve this is different, and we will often see that the blog has a greater growth potential than the website itself in terms of positioning, and can be the front from which to test and get to know our target customers better in order to then offer products or services suited to their real needs and concerns.
2.- Where is our target market?
SEO has its advantages and disadvantages, or rather its advantages and its warnings of missed opportunities. Let me explain with two more examples for e-commerce and blogs about segmenting our target market by location:
“Do you segment the location by corporate interest or by visitor interest? The first case would be a mistake if we intend to grow around the value to our customers”
With this report we can highlight how the SEO strategy is working in relation to the geolocation of our potential clients. Several doubts and questions automatically arise that we must answer based on an appropriate context.
Do we receive visits from those cities or markets where we can offer our products or services?
This question cannot be answered in 2 minutes, and there is much more to it than meets the eye.
“Our location report is often analyzed anecdotally when in reality it defines the success of the local SEO strategy and the detection of new target markets”
To carry out the appropriate analysis, we should see which pages are ranking in each territory and see if SEO is working through a generic strategy or a more segmented one.
“Having many visitors that go cameroon email list directly to the home page will be a problem, as we will be losing the ability to micro-segment the strategy by topics or target customers”
Let's take an example: if we want to sell in Barcelona and Madrid separately, do you think it would be appropriate for both searches from these cities to lead customers to the same page? It could be, but it would be even more interesting if we could index two independent pages on which to carry out appropriate SEO optimization. Because it could happen that we don't sell the same product, or that our approach to each target is different. With this, we can create marketing campaigns that are not necessarily related, and the success or failure in SEO of one will not condition the other.
I told you it was interesting!
Why do we have visitors from other regions that we don't serve? Is this bad? Does it harm my brand image?
When we position long-tail keywords we can be more specific, but when a project gains strength and short-tail keywords start to appear that decisively boost the SEO strategy, we could fall into the problem of the scope of action.