Factors that influence web positioning
Posted: Thu Dec 05, 2024 4:34 am
The factors that influence web positioning are constantly evolving, and we could even say that they are changing at a dizzying pace. If you are involved in the world of digital marketing or have an online business, you know how important it is to be constantly updated and not lose sight of the requirements to position your website among the top positions on Google.
In this post we will give you an overview of all the SEO trends and web positioning factors that you should take into account so that your website is well positioned and you can generate more organic traffic to the website.
Page Contents
2. On-Page SEO Factors
3. Off-Page SEO Factors
4. Other factors that affect web positioning
5. Why is SEO so important and how does it affect web positioning?
6. Errors that harm your web positioning
7. How does Google's algorithm affect web positioning?
8. Black Hat SEO techniques to avoid
9. Are you looking for a web positioning agency?
1. Factors that influence web positioning
The factors that influence web positioning or SEO positioning are both external (Off-page SEO) and internal (On-page SEO). To position a website on Google, this search engine uses its famous Google algorithm. Below we explain what it consists of.
2. On-Page SEO Factors
Internal web positioning factors or On Page SEO factors directly affect the website and we can control them to improve our visibility. The main objective will be to optimize the pages of the website so that Google identifies our content and considers it important to give it visibility in the top positions. Below we explain some of the factors that affect organic positioning:
2.1. Content is still king
Regardless of the variations in the algorithm, there is one element that remains unchanged and that, in fact, is becoming increasingly important when it comes to achieving good positioning: good content.
Content quality is a determining factor in On Page SEO. The content we offer our audience has to be relevant so that when they access our website they find what they were looking for. It must have a minimum of 800 words, but many times if the content has more than 1,500 words it positions better, but this will also depend on the sector in which it is located and the competition that the keyword has in that sector.
It is advisable to carry out a prior keyword study and choose which keyword the content will focus on and include it naturally in the text. Good content is that which is capable of satisfying a user's search in the most effective way possible. That is, of solving their problem. Therefore, when generating content, you must be very clear about what your client is like and what their needs are. A good content plan will be the backbone of your web positioning.
2.2. Know your audience well
What is your audience looking for? What types of formats do they prefer to access information? It is very important that you know the profile of your target audience in detail . Only then will you be able to create content that suits them and use the most appropriate formats such as: videos, infographics, blog content, among others.
2.3. Information architecture
A good information hierarchy will help Google bots identify the content of our page and send all the crawled content to their servers. Pages should contain a good URL structure with the correct keywords and the page should be well structured to facilitate the user experience.
2.4. Technical SEO
As its name suggests, this part of SEO positioning encompasses those purely technical aspects focused on making a website indexed as well as possible by search engines. Within technical SEO, as belgium telegram data pects related to the source code or server configurations come into play, which is why it is advisable to have it carried out by an expert in the field. You can do a basic review of the status of your website in terms of technical SEO, with the Google Search Console tool.
In this section we find technical factors such as: URLs with 404 errors, duplicate pages, http, 301 redirects, page weight, speed, deindexed URLs, it is important that Google is able to crawl the pages in the shortest time possible and does not find errors in them.
Some important points of technical SEO are:
Speed: Google favors websites that load quickly. Therefore, it is advisable to design a simple and accessible website.
Clean and compressed source code: You should remove – or at least reduce – all unnecessary code from your website. Optimized code will result in a much faster loading of content, which will lead to better rankings.
URL Optimization: Your website URLs must be SEF, meaning Search Engine Friendly . To do this, the shorter your URLs are, the better. You should also use hyphens (do not use underscores or any other separating sign). For example, the correct one is: www.examplewebsite.com/product-sheet/. You should also avoid so-called “stopwords”, which are nothing more than links between words (such as determiners or prepositions) or strange characters or accents.
To make your URLs more SEO-friendly, you should always include keywords in them whenever possible . You will also get the URL itself to work as anchor text when copied into blogs or social networks.
New call to action
2.5. Importance of snippets: featured and rich
Snippets are text fragments that appear in Google's search results. They combine a title, a brief summary of the page's content, and the URL to the page. There are several types of snippets, the most important of which are:
Rich snippets
Rich snippets, which are created using structured data markup language , are an “enriched” version, meaning they contain more detailed information for the user. They serve to help Google understand the type of content being presented, and are very important because they are displayed in a very visual way and help capture the user’s attention.
One of the most important types of rich snippets is the rating, which includes a few stars, and is especially useful for companies that offer services or for online stores. By the way, if you have an e-commerce site, we recommend that you read this post What is markup language in an e-commerce site? in which we tell you how to implement rich snippets through Google Search Console:
In addition to review rich snippets, there are also rich snippets for images, events, books, products, or local businesses.
Featured snippets
Featured snippets are displayed as a box above the results and are the most relevant result for a given search. They provide greater visibility to the website and increase click generation and the conversion rate, which is why they become the most desired position for any website.
Google has given us clear indications on how to achieve this advantageous position, but what is clear is that to achieve it, good content optimization is essential. In addition, for a snippet to be positioned as featured, a certain percentage of CTR is necessary.
Some recommendations we can make, aimed at achieving the so-called “zero position”, are:
Structure the content in a question/answer format.
Include longtails in your questions, as these seem to have a higher percentage of featured snippets.
2.6. Secure websites
In this post we will give you an overview of all the SEO trends and web positioning factors that you should take into account so that your website is well positioned and you can generate more organic traffic to the website.
Page Contents
2. On-Page SEO Factors
3. Off-Page SEO Factors
4. Other factors that affect web positioning
5. Why is SEO so important and how does it affect web positioning?
6. Errors that harm your web positioning
7. How does Google's algorithm affect web positioning?
8. Black Hat SEO techniques to avoid
9. Are you looking for a web positioning agency?
1. Factors that influence web positioning
The factors that influence web positioning or SEO positioning are both external (Off-page SEO) and internal (On-page SEO). To position a website on Google, this search engine uses its famous Google algorithm. Below we explain what it consists of.
2. On-Page SEO Factors
Internal web positioning factors or On Page SEO factors directly affect the website and we can control them to improve our visibility. The main objective will be to optimize the pages of the website so that Google identifies our content and considers it important to give it visibility in the top positions. Below we explain some of the factors that affect organic positioning:
2.1. Content is still king
Regardless of the variations in the algorithm, there is one element that remains unchanged and that, in fact, is becoming increasingly important when it comes to achieving good positioning: good content.
Content quality is a determining factor in On Page SEO. The content we offer our audience has to be relevant so that when they access our website they find what they were looking for. It must have a minimum of 800 words, but many times if the content has more than 1,500 words it positions better, but this will also depend on the sector in which it is located and the competition that the keyword has in that sector.
It is advisable to carry out a prior keyword study and choose which keyword the content will focus on and include it naturally in the text. Good content is that which is capable of satisfying a user's search in the most effective way possible. That is, of solving their problem. Therefore, when generating content, you must be very clear about what your client is like and what their needs are. A good content plan will be the backbone of your web positioning.
2.2. Know your audience well
What is your audience looking for? What types of formats do they prefer to access information? It is very important that you know the profile of your target audience in detail . Only then will you be able to create content that suits them and use the most appropriate formats such as: videos, infographics, blog content, among others.
2.3. Information architecture
A good information hierarchy will help Google bots identify the content of our page and send all the crawled content to their servers. Pages should contain a good URL structure with the correct keywords and the page should be well structured to facilitate the user experience.
2.4. Technical SEO
As its name suggests, this part of SEO positioning encompasses those purely technical aspects focused on making a website indexed as well as possible by search engines. Within technical SEO, as belgium telegram data pects related to the source code or server configurations come into play, which is why it is advisable to have it carried out by an expert in the field. You can do a basic review of the status of your website in terms of technical SEO, with the Google Search Console tool.
In this section we find technical factors such as: URLs with 404 errors, duplicate pages, http, 301 redirects, page weight, speed, deindexed URLs, it is important that Google is able to crawl the pages in the shortest time possible and does not find errors in them.
Some important points of technical SEO are:
Speed: Google favors websites that load quickly. Therefore, it is advisable to design a simple and accessible website.
Clean and compressed source code: You should remove – or at least reduce – all unnecessary code from your website. Optimized code will result in a much faster loading of content, which will lead to better rankings.
URL Optimization: Your website URLs must be SEF, meaning Search Engine Friendly . To do this, the shorter your URLs are, the better. You should also use hyphens (do not use underscores or any other separating sign). For example, the correct one is: www.examplewebsite.com/product-sheet/. You should also avoid so-called “stopwords”, which are nothing more than links between words (such as determiners or prepositions) or strange characters or accents.
To make your URLs more SEO-friendly, you should always include keywords in them whenever possible . You will also get the URL itself to work as anchor text when copied into blogs or social networks.
New call to action
2.5. Importance of snippets: featured and rich
Snippets are text fragments that appear in Google's search results. They combine a title, a brief summary of the page's content, and the URL to the page. There are several types of snippets, the most important of which are:
Rich snippets
Rich snippets, which are created using structured data markup language , are an “enriched” version, meaning they contain more detailed information for the user. They serve to help Google understand the type of content being presented, and are very important because they are displayed in a very visual way and help capture the user’s attention.
One of the most important types of rich snippets is the rating, which includes a few stars, and is especially useful for companies that offer services or for online stores. By the way, if you have an e-commerce site, we recommend that you read this post What is markup language in an e-commerce site? in which we tell you how to implement rich snippets through Google Search Console:
In addition to review rich snippets, there are also rich snippets for images, events, books, products, or local businesses.
Featured snippets
Featured snippets are displayed as a box above the results and are the most relevant result for a given search. They provide greater visibility to the website and increase click generation and the conversion rate, which is why they become the most desired position for any website.
Google has given us clear indications on how to achieve this advantageous position, but what is clear is that to achieve it, good content optimization is essential. In addition, for a snippet to be positioned as featured, a certain percentage of CTR is necessary.
Some recommendations we can make, aimed at achieving the so-called “zero position”, are:
Structure the content in a question/answer format.
Include longtails in your questions, as these seem to have a higher percentage of featured snippets.
2.6. Secure websites