SEO (Search Engine Optimization)
Posted: Thu Dec 05, 2024 4:37 am
Why choose a 360º digital marketing strategy?
360 digital marketing strategy
5/5 - (3 votes)
A 360 digital marketing strategy or inbound marketing strategy is the most comprehensive way to approach your business's online advertising actions, regardless of whether it is large or small. 360º digital marketing exploits, with a global approach, the potential of all the tools that the online world offers us, resulting in much more complete and effective digital strategies. If you want to achieve your company's objectives and outperform your competitors' websites, a 360º digital marketing strategy is the way to go. Do you want to know why? We'll explain it to you in this article.
Page Contents
1. What is digital marketing?
2. Importance and advantages of a digital marketing strategy for your business
3. Why choose a 360º digital marketing strategy?
4. Essential elements of the 360º digital marketing strategy
5. Steps to create the 360º digital marketing strategy
6. Do you need a 360º digital marketing agency?
1. What is digital marketing?
Digital marketing consists of the application of various sales strategies in digital media. Its objective is to reach customers, build loyalty and get them to buy a certain product or service and subsequently become brand ambassadors. Although they share this objective, the difference between digital marketing and traditional marketing is that the former uses the tools offered by the Internet, and is based mainly on attracting customers through interaction with them, while the latter uses offline channels and is based on interruption.
2. Importance and advantages of a digital marketing strategy for your business
A good digital marketing strategy is essential for any business with an online presence today . In an increasingly digitalized society, the Internet is part of our daily lives.
Did you know that almost 97% of consumers look for information online before buying a product or service online? But this is not limited to online purchases, but also to those that take place in traditional channels, since 82% of smartphone users use their devices to find information before making purchases in physical stores, and 45% read reviews and opinions, as explained in this Forbes article.
Download the guide "How to get leads"
3. Why choose a 360º digital marketing strategy?
360-degree digital marketing is one of the most popular marketing philosophies today, but what exactly is it and how can you practice it?
The 360º marketing approach combines actions from all branches of digital marketing to build a much broader and more comprehensive strategy that takes into account the entire customer journey, from discovering a product or service to purchasing it.
When we talk about 360º digital marketing strategies, we are referring to inbound marketing strategies, since this is where all aspects are covered. For example, if you focus only on SEO, you will be neglecting other elements that are also fundamental in digital marketing for companies, such as the proper management of social networks, SEM campaigns or the optimization of web content. Designing actions in each area of the online marketing mix, under a global vision, is how the best results are achieved, since all critical areas are covered.
4. Essential elements of the 360º digital marketing strategy
The actions that are part of the 360 digital marketing strategy belong to the following branches or disciplines of digital marketing:
SEO (Search Engine Optimization)
PPC (Pay Per Click) campaigns, for example, on Google Ads.
Communication with the client
Email marketing
Inbound marketing
Social networks
Content strategy
Website optimization
Below we explain what each of these branches of digital marketing consists of and why it is important that they all be integrated into a single strategy to follow in order to achieve better results.
Digital marketing and SEO go hand in hand. As we mentioned earlier, 97% of online purchases begin with an internet search. Furthermore, 70% of the links that users click on are organic results (i.e. not paid ads), offered by search engines like Google.
Nowadays, it is essential to have a presence in organic search engine results, and it is also necessary to appear on the first page of Google (95% of people do not go beyond it) when a user searches for information related to the product or service you offer, using a certain keyword. Good web positioning is essential to reach your buyer persona or your potential clients. If your business website does not appear when they search for related information, it is as if you do not exist. In addition to visibility, it creates awareness and brand image and of course, increases traffic to your website, giving you greater possibilities of generating income.
If there is something fundamental in an SEO positioning strategy, it is keywords . That is why the first thing you should do is carry out a good keyword research to find out what your target audience is searching for on the Internet. If you want to learn more about SEO, we have talked about it on this blog on several occasions, so you can expand your information with articles like this one: What is SEO positioning in digital marketing?
4.2 PPC (Pay Per Click) Campaigns
With PPC, you pay every time a banner or ad is clicked. This is the formula used by social networks such as Facebook (Facebook Ads) or Twitter (Twitter Ads) and, of course, the king of Internet search engines, Google (Google Ads).
While SEO works in the medium-long term, advertising campaigns will immediately reach your audience. However, the results will last as long as your campaign is active and, therefore, you are paying. Once the paid campaign ends, it will no longer be effective. For this reason, it is highly recommended to combine this type of paid advertising, which has a quick effect but is more expensive, with SEO, which, although it works more slowly, provides much more stable results in the long term.
4.3. Communication with the client
After-sales service has always been a fundamental aspect for the success of any business, but today, if possible, it is even more so. We are faced with a very demanding customer who, in addition to researching online before making a purchase, expresses his satisfaction or disappointment about the product or service he has acquired. For this reason, the satisfaction of your customers must be a primary objective .
Keep in mind that they will be promoters of your business i belgium telegram phone number list f they are satisfied with the product and the treatment received. Therefore, your relationship with the customer should not end when the conversion has been made: you must continue to delight them so that they remain positively linked to your brand.
4.4. Email marketing
91% of consumers check their email every day, so you can't ignore the potential of this channel. It's true that email marketing has been, and continues to be, a technique that some businesses don't know how to exploit properly and, because of that, they achieve the opposite effect to the one they were looking for.
If we do not want our emails to end up in the spam folder, our email marketing campaigns will have to be very well defined, having previously carried out a segmentation strategy in order to have a good database and effectively nurture the relationship with customers.
4.5. Inbound marketing
One of the pillars of Inbound marketing is lead nurturing , which consists of effectively nurturing (through appropriate content) the relationship with leads based on the stage of the purchasing process they are in. In a 360º digital marketing approach, lead nurturing cannot be missing, as it greatly contributes to converting leads into customers.
Another inbound marketing process that goes hand in hand with lead nurturing is lead scoring, which consists of determining the degree of interest that a lead shows, which is called “measuring the temperature of the lead.” Knowing the predisposition towards buying of a lead allows us to adapt lead nurturing to that state. For example, we cannot send the same content to a “hot lead” (already ready to buy) as to a cold lead, for whom it will be better to send less commercial content that is more oriented to foster their interest in our brand.
New call to action
360 digital marketing strategy
5/5 - (3 votes)
A 360 digital marketing strategy or inbound marketing strategy is the most comprehensive way to approach your business's online advertising actions, regardless of whether it is large or small. 360º digital marketing exploits, with a global approach, the potential of all the tools that the online world offers us, resulting in much more complete and effective digital strategies. If you want to achieve your company's objectives and outperform your competitors' websites, a 360º digital marketing strategy is the way to go. Do you want to know why? We'll explain it to you in this article.
Page Contents
1. What is digital marketing?
2. Importance and advantages of a digital marketing strategy for your business
3. Why choose a 360º digital marketing strategy?
4. Essential elements of the 360º digital marketing strategy
5. Steps to create the 360º digital marketing strategy
6. Do you need a 360º digital marketing agency?
1. What is digital marketing?
Digital marketing consists of the application of various sales strategies in digital media. Its objective is to reach customers, build loyalty and get them to buy a certain product or service and subsequently become brand ambassadors. Although they share this objective, the difference between digital marketing and traditional marketing is that the former uses the tools offered by the Internet, and is based mainly on attracting customers through interaction with them, while the latter uses offline channels and is based on interruption.
2. Importance and advantages of a digital marketing strategy for your business
A good digital marketing strategy is essential for any business with an online presence today . In an increasingly digitalized society, the Internet is part of our daily lives.
Did you know that almost 97% of consumers look for information online before buying a product or service online? But this is not limited to online purchases, but also to those that take place in traditional channels, since 82% of smartphone users use their devices to find information before making purchases in physical stores, and 45% read reviews and opinions, as explained in this Forbes article.
Download the guide "How to get leads"
3. Why choose a 360º digital marketing strategy?
360-degree digital marketing is one of the most popular marketing philosophies today, but what exactly is it and how can you practice it?
The 360º marketing approach combines actions from all branches of digital marketing to build a much broader and more comprehensive strategy that takes into account the entire customer journey, from discovering a product or service to purchasing it.
When we talk about 360º digital marketing strategies, we are referring to inbound marketing strategies, since this is where all aspects are covered. For example, if you focus only on SEO, you will be neglecting other elements that are also fundamental in digital marketing for companies, such as the proper management of social networks, SEM campaigns or the optimization of web content. Designing actions in each area of the online marketing mix, under a global vision, is how the best results are achieved, since all critical areas are covered.
4. Essential elements of the 360º digital marketing strategy
The actions that are part of the 360 digital marketing strategy belong to the following branches or disciplines of digital marketing:
SEO (Search Engine Optimization)
PPC (Pay Per Click) campaigns, for example, on Google Ads.
Communication with the client
Email marketing
Inbound marketing
Social networks
Content strategy
Website optimization
Below we explain what each of these branches of digital marketing consists of and why it is important that they all be integrated into a single strategy to follow in order to achieve better results.
Digital marketing and SEO go hand in hand. As we mentioned earlier, 97% of online purchases begin with an internet search. Furthermore, 70% of the links that users click on are organic results (i.e. not paid ads), offered by search engines like Google.
Nowadays, it is essential to have a presence in organic search engine results, and it is also necessary to appear on the first page of Google (95% of people do not go beyond it) when a user searches for information related to the product or service you offer, using a certain keyword. Good web positioning is essential to reach your buyer persona or your potential clients. If your business website does not appear when they search for related information, it is as if you do not exist. In addition to visibility, it creates awareness and brand image and of course, increases traffic to your website, giving you greater possibilities of generating income.
If there is something fundamental in an SEO positioning strategy, it is keywords . That is why the first thing you should do is carry out a good keyword research to find out what your target audience is searching for on the Internet. If you want to learn more about SEO, we have talked about it on this blog on several occasions, so you can expand your information with articles like this one: What is SEO positioning in digital marketing?
4.2 PPC (Pay Per Click) Campaigns
With PPC, you pay every time a banner or ad is clicked. This is the formula used by social networks such as Facebook (Facebook Ads) or Twitter (Twitter Ads) and, of course, the king of Internet search engines, Google (Google Ads).
While SEO works in the medium-long term, advertising campaigns will immediately reach your audience. However, the results will last as long as your campaign is active and, therefore, you are paying. Once the paid campaign ends, it will no longer be effective. For this reason, it is highly recommended to combine this type of paid advertising, which has a quick effect but is more expensive, with SEO, which, although it works more slowly, provides much more stable results in the long term.
4.3. Communication with the client
After-sales service has always been a fundamental aspect for the success of any business, but today, if possible, it is even more so. We are faced with a very demanding customer who, in addition to researching online before making a purchase, expresses his satisfaction or disappointment about the product or service he has acquired. For this reason, the satisfaction of your customers must be a primary objective .
Keep in mind that they will be promoters of your business i belgium telegram phone number list f they are satisfied with the product and the treatment received. Therefore, your relationship with the customer should not end when the conversion has been made: you must continue to delight them so that they remain positively linked to your brand.
4.4. Email marketing
91% of consumers check their email every day, so you can't ignore the potential of this channel. It's true that email marketing has been, and continues to be, a technique that some businesses don't know how to exploit properly and, because of that, they achieve the opposite effect to the one they were looking for.
If we do not want our emails to end up in the spam folder, our email marketing campaigns will have to be very well defined, having previously carried out a segmentation strategy in order to have a good database and effectively nurture the relationship with customers.
4.5. Inbound marketing
One of the pillars of Inbound marketing is lead nurturing , which consists of effectively nurturing (through appropriate content) the relationship with leads based on the stage of the purchasing process they are in. In a 360º digital marketing approach, lead nurturing cannot be missing, as it greatly contributes to converting leads into customers.
Another inbound marketing process that goes hand in hand with lead nurturing is lead scoring, which consists of determining the degree of interest that a lead shows, which is called “measuring the temperature of the lead.” Knowing the predisposition towards buying of a lead allows us to adapt lead nurturing to that state. For example, we cannot send the same content to a “hot lead” (already ready to buy) as to a cold lead, for whom it will be better to send less commercial content that is more oriented to foster their interest in our brand.
New call to action