you money, whether it results in a purchase
Posted: Thu Dec 05, 2024 4:40 am
The management systems used to run PPC campaigns can be very precisely controlled, including specific relevant words and phrases and excluding all words and phrases that tend to indicate non-purchase search intent, or intent to buy something that is not very relevant to what you are offering.
PPC Limits
Every click from an invisible user somewhere on the internet costs or not. Costs can add up quickly, and need to be kept under control by setting a daily budget limit that you can afford. Even if you set a netherlands telegram phone number list daily budget limit, PPC is all expenses until you convert it into a sale. And then you need to calculate the actual cost of conversion based on the cost of clicks that don’t convert or only convert into an enquiry and not a final sale, the cost of setting up and managing your PPC campaign, and the profit margin on everything you sell.
Once you finish a PPC campaign, you are back to square one in terms of visibility, so the results in terms of improved traffic are temporary and transient, whereas with SEO they are cumulative and usually permanent.
Some people trust PPC ads less than organic search results because they know they are being paid for.
Summary
SEO and PPC are both really useful ways to drive traffic to your site, especially if you can use both as part of your marketing strategy.
If you need to increase sales quickly:
Put your budget into PPC
Learn about SEO. Can you do it yourself or should you outsource it?
Plan to implement SEO when the time is right
If you want to invest in long-term growth:
PPC Limits
Every click from an invisible user somewhere on the internet costs or not. Costs can add up quickly, and need to be kept under control by setting a daily budget limit that you can afford. Even if you set a netherlands telegram phone number list daily budget limit, PPC is all expenses until you convert it into a sale. And then you need to calculate the actual cost of conversion based on the cost of clicks that don’t convert or only convert into an enquiry and not a final sale, the cost of setting up and managing your PPC campaign, and the profit margin on everything you sell.
Once you finish a PPC campaign, you are back to square one in terms of visibility, so the results in terms of improved traffic are temporary and transient, whereas with SEO they are cumulative and usually permanent.
Some people trust PPC ads less than organic search results because they know they are being paid for.
Summary
SEO and PPC are both really useful ways to drive traffic to your site, especially if you can use both as part of your marketing strategy.
If you need to increase sales quickly:
Put your budget into PPC
Learn about SEO. Can you do it yourself or should you outsource it?
Plan to implement SEO when the time is right
If you want to invest in long-term growth: