But ROI is also a figure that needs to be improved to optimize campaigns, and today we give you a few tips to improve ROI in email marketing .
At Kiwop , we want your business to be a future-proof list of poland cell phone numbers business. That's why we recommend that you continue reading this article with everything you need to know about how to improve ROI in email marketing .
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What is ROI in email marketing?
ROI (Return on Investment) is the net profit generated by a campaign. That is, the money earned after subtracting the investment, both from the campaign itself and from other extra expenses such as the staff working on it.
ROI is one of the most valuable data when it comes to measuring results in email marketing and, in fact, it is considered the most important, especially in companies such as e-commerce.
And, broadly speaking, ROI tells you whether the investment you are dedicating to your email marketing strategy is yielding results or, on the contrary, is more of a waste of money and time than anything else.
The good news is that email marketing strategies are among those that achieve a higher ROI compared to other digital marketing strategies or actions. As long as you take into account how it is calculated.
If you are interested in this topic, we recommend that you read the Blog on how to get subscribers through email marketing .
How to calculate ROI in email marketing
Now, how is ROI calculated? Well, it depends on the resources in personnel and investment that you dedicate to it. For example, the investment you make in the email marketing strategy yourself, on a free platform, is not the same as the investment you make when a marketing team or agency works on the strategy on a paid platform.
But, broadly speaking, ROI is the result of dividing the investment by the result that you get when subtracting income and investment.
ROI = (income – investment) / investment
So, in terms of investment, you should include everything that involves investing money in your email marketing strategy . The payment for the platform you use, the salary of your email marketing team or the amount you pay your marketing agency for this specific service.
5 tips to improve ROI in email marketing
Now let's talk about what's important. Because knowing all the factors that improve email marketing ROI will allow you to adapt your strategy to achieve greater benefits.
1. Study and segment your audience
The first step is to know who is on your subscriber list and, above all, how to segment them. This way, you can send them more personalized information or discounts and offers based on their loyalty.
2. The subject, pay attention!
The subject is the first thing, and sometimes the only thing, your audience sees when you send a newsletter . Make it eye-catching! Create attractive copywriting that gives just the right information and encourages the user to click to learn more.
3. Choose the day and time well
An essential point is to establish days and times of the week when you have the best chances of getting those clicks. To do this, knowing your audience is key, as well as doing tests and relying on trial and error until you establish your perfect moment.
4. Include attractive CTAs
Never forget to include calls to action through buttons that link to your website. Encourage your user to buy, but make it easy for them and pave the way!
5. Responsive design matters
Responsive and mobile-first design predominate in email marketing strategies, as most users check their email from their mobile. So, never forget to work on designs that adapt to any device. If you don't make it easy to use, they will leave without even reading your email.
Always measure the ROI of your email marketing campaigns
You already know all the essential aspects to improve ROI in email marketing .
Now it's your turn.
If you need help or would like us to answer any questions related to your business, we will be happy to do so.
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At Kiwop , we are specialists in content writing , digital marketing , web development and e-commerce .
Cheer up and…
Don't miss the opportunity to improve the ROI of your email marketing campaigns!
