Content strategy: make your own in 7 easy steps
Posted: Thu Dec 05, 2024 5:04 am
Knowing what, when, how and to whom to say something is essential in any relationship. This is especially true for companies that need to find a competitive advantage to remain relevant in the market and in the eyes of customers.
In this context, content strategy appears to be a valuable resource for attracting and retaining consumers, as well as satisfying needs and exceeding expectations in relation to a brand.
Content strategy refers to the process list of ukraine consumer email of planning, creating and sharing information, ideas and experiences with a specific audience through communication channels .
The goal of content strategy is to anticipate needs , meet expectations, and overcome customer objections throughout the sales funnel .
What is a digital content strategy?
Digital content strategy refers to the planning, execution, promotion and ongoing management of publications on digital communication channels — social networks, blogs, email, help center , community forum , among others.
The goal of a digital content strategy is to expand a brand’s reach, reduce customer acquisition costs, and build lasting relationships where consumers already are.
To give you an idea of the impact that a content strategy can have, 71% of Mexicans have access to the Internet and spend, on average, 9 hours online.
What does a content strategy include?
A content strategy includes : audience, purchase journey, distribution channels, promotion, monitoring and continuous improvement. Let's see what this means in detail.
Audience
In a content strategy, the audience is the group of people an organization targets when planning, creating and distributing a message.
Often associated with one or more buyer personas , it guides content producers through the expectations and preferences of potential buyers.
Now that you know what a content strategy includes in its human aspect, we recommend you read: Humanizing the brand: what is it and why is it so important?
Shopping tour
The second pillar of a content strategy is the customer journey . Also known as customer journey , sales funnel or sales pipeline , it refers to the process by which a person becomes a buyer of a brand.
Before you write text and create images, you need to be clear about the needs of each step. For example, a person who is just learning about your brand (awareness stage) may need more information about your company, products, and services before even considering you as an option.
Read also: Customer journey map: what is it and how to make it?
Content
The third pillar of a content strategy is… content. These are the ideas contained in a text, an image, an audio or a video.
Content can privilege information (when it teaches something) or interaction (when it stimulates an action).
Depending on where your client is in the sales cycle and what industry you operate in, the type and format of content may lean one way or the other.
In this context, content strategy appears to be a valuable resource for attracting and retaining consumers, as well as satisfying needs and exceeding expectations in relation to a brand.
Content strategy refers to the process list of ukraine consumer email of planning, creating and sharing information, ideas and experiences with a specific audience through communication channels .
The goal of content strategy is to anticipate needs , meet expectations, and overcome customer objections throughout the sales funnel .
What is a digital content strategy?
Digital content strategy refers to the planning, execution, promotion and ongoing management of publications on digital communication channels — social networks, blogs, email, help center , community forum , among others.
The goal of a digital content strategy is to expand a brand’s reach, reduce customer acquisition costs, and build lasting relationships where consumers already are.
To give you an idea of the impact that a content strategy can have, 71% of Mexicans have access to the Internet and spend, on average, 9 hours online.
What does a content strategy include?
A content strategy includes : audience, purchase journey, distribution channels, promotion, monitoring and continuous improvement. Let's see what this means in detail.
Audience
In a content strategy, the audience is the group of people an organization targets when planning, creating and distributing a message.
Often associated with one or more buyer personas , it guides content producers through the expectations and preferences of potential buyers.
Now that you know what a content strategy includes in its human aspect, we recommend you read: Humanizing the brand: what is it and why is it so important?
Shopping tour
The second pillar of a content strategy is the customer journey . Also known as customer journey , sales funnel or sales pipeline , it refers to the process by which a person becomes a buyer of a brand.
Before you write text and create images, you need to be clear about the needs of each step. For example, a person who is just learning about your brand (awareness stage) may need more information about your company, products, and services before even considering you as an option.
Read also: Customer journey map: what is it and how to make it?
Content
The third pillar of a content strategy is… content. These are the ideas contained in a text, an image, an audio or a video.
Content can privilege information (when it teaches something) or interaction (when it stimulates an action).
Depending on where your client is in the sales cycle and what industry you operate in, the type and format of content may lean one way or the other.