Mobile messaging trends: What we learned from Cyber Week 2021
Posted: Thu Dec 05, 2024 5:05 am
Global events from the last two years have changed the way customers shop and how businesses interact with them. 2021’s Cyber Week made this even more apparent with record-breaking numbers of digital interactions.
After analyzing messaging volumes across our platform on Black Friday and Cyber Monday this year, we were happy to find more brands moving towards a digital-first approach – that is omnichannel and on their customers’ preferred channels.
Here we share highlights from this year’s Cyber Week and how consumers chose to interact with businesses.
Brands set up hybrid shopping experiences
Last year’s lockdowns had brands racing to adapt to online environments and provide digital-only shopping alternatives. Now, with reduced measures, they were able to set up their first truly hybrid shopping experiences.
The goal was to provide highly personalized, safe, and stress-free experiences that transcend from online to offline – and vice-versa.
We worked with thousands of companies across industries overseas chinese in uk data to implement timely, rich, relevant messaging with their customers. As a result, they’ve managed to drive new sales, proactively address customer needs, safeguard transactions, and expedite customer queries.
Based on the number of interactions handled on our platform, we’d say they did a pretty good job.
Digital interactions reach record highs
This year, we witnessed a massive increase in the number of customer interactions that took place over mobile during Cyber Week 2021 – with 4.25 billion interactions being handled on our platform.
Black Friday highlights
The most notable increase is the 2.28 billion transactions that took place on Black Friday alone. That’s a 71% increase from last year on a global scale, and a 62% increase compared to an average Friday in November 2021.
We further noticed that compared to 2020, this year’s Black Friday interactions versus an average Friday in November were up by 22% – meaning business-to-consumer messaging played a larger role in the overall shopping experience.
The top five channels favored by customers were:
SMS (51% increase from last year)
MMS (87% increase from last year)
Mobile App Messaging (86% increase from last year)
RCS (44% increase from last year)
Voice and Video (26% increase from last year)
Cyber Monday highlights
We saw equally impressive results for Cyber Monday with 1.97 billion interactions taking place. This is a 93% increase from last year in customer interactions on a global level and a 37% increase compared to an average Monday in November 2021.
After analyzing messaging volumes across our platform on Black Friday and Cyber Monday this year, we were happy to find more brands moving towards a digital-first approach – that is omnichannel and on their customers’ preferred channels.
Here we share highlights from this year’s Cyber Week and how consumers chose to interact with businesses.
Brands set up hybrid shopping experiences
Last year’s lockdowns had brands racing to adapt to online environments and provide digital-only shopping alternatives. Now, with reduced measures, they were able to set up their first truly hybrid shopping experiences.
The goal was to provide highly personalized, safe, and stress-free experiences that transcend from online to offline – and vice-versa.
We worked with thousands of companies across industries overseas chinese in uk data to implement timely, rich, relevant messaging with their customers. As a result, they’ve managed to drive new sales, proactively address customer needs, safeguard transactions, and expedite customer queries.
Based on the number of interactions handled on our platform, we’d say they did a pretty good job.
Digital interactions reach record highs
This year, we witnessed a massive increase in the number of customer interactions that took place over mobile during Cyber Week 2021 – with 4.25 billion interactions being handled on our platform.
Black Friday highlights
The most notable increase is the 2.28 billion transactions that took place on Black Friday alone. That’s a 71% increase from last year on a global scale, and a 62% increase compared to an average Friday in November 2021.
We further noticed that compared to 2020, this year’s Black Friday interactions versus an average Friday in November were up by 22% – meaning business-to-consumer messaging played a larger role in the overall shopping experience.
The top five channels favored by customers were:
SMS (51% increase from last year)
MMS (87% increase from last year)
Mobile App Messaging (86% increase from last year)
RCS (44% increase from last year)
Voice and Video (26% increase from last year)
Cyber Monday highlights
We saw equally impressive results for Cyber Monday with 1.97 billion interactions taking place. This is a 93% increase from last year in customer interactions on a global level and a 37% increase compared to an average Monday in November 2021.