6. Review your mobile site
Therefore, you need to make sure it works well regardless of how they try to access it.
Search your site on Google from a mobile device. Is the “mobile-friendly” label listed ? Do all pages redirect correctly from the desktop to the mobile version? Are all functionalities maintained? Does navigation make it easy to find all information? Are any pages hidden or removed from the mobile version?
As mobile optimization is becoming a ranking factor , it is essential to ensure that your website is displayed correctly to all users.
7. Perform a link profile audit
And finally, also evaluate your site's backlinks .
Although they are not part of your site configuration, links are an important ranking factor .
Just like a site audit, your backlink central african republic email address match attempts to establish whether there are any issues with your link profile. It can help you identify unnatural links, spot new opportunities for backlinks, and compare your link profile to that of your competitors.
A link audit is a lengthy process. If you are interested in the full process, read this step-by-step tutorial by Julie Joyce here .
Infographic 7 ways to audit and improve your website
Conclusion
A common mistake is to focus on the strategies of competitors and forget about your own site. But no matter how deep your competitive intelligence is, and unless your site is well optimized, you won't be able to outrank them.
