CEO and Project Manager
November 12, 2024
Optimize your Google My Business profile to improve bookings. This Google tool is key to increasing your online visibility and attracting more guests to your accommodation. This free Google tool allows your business to appear in search results and on Google Maps , making it easier for travelers to find you quickly. Below, we give you some optimization strategies that will help you stand out and convert online visits into reservations.
Table of Contents [ Hide ]
1 1. Complete the profile information
2 2. Post high quality photos
3 3. Encourage and manage reviews
4 4. Use Google Posts to promote deals and events
5 5. Activate questions and answers on your profile
6 *Guide to creating a profile on Google My Business (GMB)
1. Complete the profile information
Make sure your listing is list of georgia consumer email complete. Google values detailed information, so filling out every field on Google My Business (GMB) can improve your rankings. Include your exact address, phone number, website, and business hours. Also, make sure you select the correct category for your business, such as “hotel,” “hostel,” or “vacation rental.”
In addition to the basic details, add descriptions and amenities you offer. For example, you can include whether you have free Wi-Fi, breakfast included, a pool, or if you allow pets. The more specific you are, the easier it will be for travelers to decide on your accommodation.
Example: If you run a hostel on the coast of Malaga and your business focuses on adventure tourism, it’s helpful to mention activities like “hiking and diving tours nearby” in your description. This will appeal to travelers looking for outdoor experiences.
2. Post high-quality photos
Images are key on Google My Business. Posting high-quality photos of your premises, rooms, common areas, and surroundings can make a big difference, as potential guests often make decisions based on the way a place looks.
Google recommends uploading at least ten initial photos and keeping them up to date.
