4 essential tools for your SEO positioning
Posted: Thu Dec 05, 2024 5:22 am
SEO positioning is one of the main branches within digital marketing, and it can be decisive for your business.
Do you need some tools to make your job easier? Then read on to the end .
What is SEO positioning?
SEO is a digital marketing technique used to ensure that your website ranks well in search engine results.
This is achieved by improving loading speed, providing interesting saudi arabia consumer mobile number list content, and, above all, using keywords that are relevant to users.
One of the most widely used search engines is Google, and more than 90% of users use it.
Google logo
Google is the most used search engine worldwide.
This is why SEO positioning efforts are usually focused on making sure that Google likes your website and positions it among the first results.
It is also important to note that this positioning is done organically and not paid , so it is not an immediate process.
Don't confuse it with SEM !
Why include SEO positioning in your strategy?
The importance of positioning in your online strategy is basically that if you do not optimize your website you will not have a presence on the Internet.
You may be working on social media and doing SEM, but SEO is different because nowadays people search for everything on search engines first.
And it usually happens on Google (let's not fool ourselves).
It is also common that when optimizing the SEO of a website, it has an orderly and well-crafted appearance, which benefits the user experience.
It's all advantages!
This optimization is a job that requires a great level of detail, but in the long run it will bring you great benefits , and all without the monetary cost of a SEM campaign.
4 SEO positioning tools for this 2022
If you are encouraged to start with SEO optimization for better positioning, do not miss these tools .
They will help you throughout the entire process!
1. QuickSprout
This free tool will allow you to perform an SEO analysis of your website and also its Social.
This analysis details all the errors and recommendations to improve your positioning. ✔
What makes it special is that it also compares your site with that of 3 other competitors, with the aim of reducing the gap you may have with them and becoming more competitive.
QuickSprout SEO Tool Home Page
View of the QuickSprout homepage.
It is a great option in the initial phases of the optimization project , as it offers an overview of everything that needs to be improved.
¡Descubre QuickSprout!
2. Google Search Console
Google itself offers you tools to analyze the traffic your page receives.
This is the case of Google Search Console .
With this tool you can obtain key data such as the keywords through which users find you, the most visited URLs of your page… ⛓
It is very useful for obtaining data quickly and easily , since it has a very intuitive interface.
3. Google Analytics
If the previous tool falls short for you, this is the older sister , and one of the most powerful web analytics tools on the market.
Google Analytics lets you know ALL the important metrics such as bounce rates, session duration, recurring visits, where the traffic comes from…
In addition to the keywords and most visited URLs, as Search Console already allows.
The learning curve is a little more complex due to the wide variety of functionalities it allows, but you won't regret it .
Go ahead and learn how to use it!
Do you need some tools to make your job easier? Then read on to the end .
What is SEO positioning?
SEO is a digital marketing technique used to ensure that your website ranks well in search engine results.
This is achieved by improving loading speed, providing interesting saudi arabia consumer mobile number list content, and, above all, using keywords that are relevant to users.
One of the most widely used search engines is Google, and more than 90% of users use it.
Google logo
Google is the most used search engine worldwide.
This is why SEO positioning efforts are usually focused on making sure that Google likes your website and positions it among the first results.
It is also important to note that this positioning is done organically and not paid , so it is not an immediate process.
Don't confuse it with SEM !
Why include SEO positioning in your strategy?
The importance of positioning in your online strategy is basically that if you do not optimize your website you will not have a presence on the Internet.
You may be working on social media and doing SEM, but SEO is different because nowadays people search for everything on search engines first.
And it usually happens on Google (let's not fool ourselves).
It is also common that when optimizing the SEO of a website, it has an orderly and well-crafted appearance, which benefits the user experience.
It's all advantages!
This optimization is a job that requires a great level of detail, but in the long run it will bring you great benefits , and all without the monetary cost of a SEM campaign.
4 SEO positioning tools for this 2022
If you are encouraged to start with SEO optimization for better positioning, do not miss these tools .
They will help you throughout the entire process!
1. QuickSprout
This free tool will allow you to perform an SEO analysis of your website and also its Social.
This analysis details all the errors and recommendations to improve your positioning. ✔
What makes it special is that it also compares your site with that of 3 other competitors, with the aim of reducing the gap you may have with them and becoming more competitive.
QuickSprout SEO Tool Home Page
View of the QuickSprout homepage.
It is a great option in the initial phases of the optimization project , as it offers an overview of everything that needs to be improved.
¡Descubre QuickSprout!
2. Google Search Console
Google itself offers you tools to analyze the traffic your page receives.
This is the case of Google Search Console .
With this tool you can obtain key data such as the keywords through which users find you, the most visited URLs of your page… ⛓
It is very useful for obtaining data quickly and easily , since it has a very intuitive interface.
3. Google Analytics
If the previous tool falls short for you, this is the older sister , and one of the most powerful web analytics tools on the market.
Google Analytics lets you know ALL the important metrics such as bounce rates, session duration, recurring visits, where the traffic comes from…
In addition to the keywords and most visited URLs, as Search Console already allows.
The learning curve is a little more complex due to the wide variety of functionalities it allows, but you won't regret it .
Go ahead and learn how to use it!