What is a Community Manager?
Posted: Thu Dec 05, 2024 5:28 am
The complexity of community management in the 2.0 environment has generated the development of a profession with its own weight: Community Management.
This is one of today's professions and is increasingly common in companies or brands to keep their social networks active .
For this reason, agencies like Kiwop offer marketing services so that your company is in the place it deserves.
At first glance, it seems easy but not everyone understands what a community manager does.
That's why, at Kiwop, we offer to clarify those doubts that are expanding reach and boosting sales with the lead echoing in your head. Keep reading to delve a little deeper into this marketing sector !
What is a Community Manager
The Community Manager is the digital marketing professional who is responsible for the management and development of the online community of a brand or company on its social networks, website, blogs, etc.
The professional is responsible for communicating with the community, leading the content strategy, managing the actions…
A CM has many tasks.
The Community Manager manages a company's online community
What are the differences between a Community Manager and a Social Media Manager?
It is common to confuse the terms '' Community Manager '' and '' Social Media Manager '' and the fact is that, in digital marketing, there are a large number of professions ; for that very reason, below, we are going to see what the main differences are between these two.
These are two different professional profiles that complement each other in their work.
The Community Manager is responsible for:
create quality content to make it go viral on social media
search for new content
interact with users
manage the actions performed
generate engagement and get to know your community
know how to manage crises
periodically monitor your social networks
On the other hand, the functions of the social media manager are:
Research your industry to establish your marketing plan
prepare budgets
plan valuable actions
define the communication axes and the content agenda
develop a social media crisis management manual
report periodically to their superiors
Stay tuned for all the latest news in digital marketing
working together with the client
Tasks of a Community Manager
Mentioned above in a superficial way, the tasks of a community manager are not few and, in addition, they are very varied. The most important are:
Create and manage the company's social media profiles
Keeping your networks updated and being consistent is essential to keep your users in mind.
Plan posts for each network
Search for or generate content and publish it at the most appropriate time to have more engagement and adapt it to each social network.
Interact with followers
This way, it's easier to grow your community organically.
Do active listening
It is important to make users feel supported. All channels must be reviewed and all their questions or possible problems must be answered.
Periodically check and monitor networks, monitoring them and reporting the results.
It is important to closely monitor company statistics in order to improve weak points and thus grow in the future.
Connect and create links with influencers or other companies in the sector
Establishing relationships with industry professionals can benefit your business and help you reach new users.
Manage potential social media crises that may occur and take care of the company's online reputation
It is an essential factor to maintain the brand in its position and not be harmed in possible crises.
Managing social media crises.
Crisis management is a fundamental aspect of maintaining a company's reputation.
Mistakes to avoid as a CM
It is important to be vigilant and avoid certain actions in order not to harm customers. You must keep in mind that the account of the brand you manage is NOT yours , so you cannot treat it as such.
Each brand has a style guide and values, so you should NEVER give answers that are not in line with it .
As for publications, you should keep in mind some tips: " fake news" is increasingly present, so before publishing any type of information , it must be confirmed .
This is one of today's professions and is increasingly common in companies or brands to keep their social networks active .
For this reason, agencies like Kiwop offer marketing services so that your company is in the place it deserves.
At first glance, it seems easy but not everyone understands what a community manager does.
That's why, at Kiwop, we offer to clarify those doubts that are expanding reach and boosting sales with the lead echoing in your head. Keep reading to delve a little deeper into this marketing sector !
What is a Community Manager
The Community Manager is the digital marketing professional who is responsible for the management and development of the online community of a brand or company on its social networks, website, blogs, etc.
The professional is responsible for communicating with the community, leading the content strategy, managing the actions…
A CM has many tasks.
The Community Manager manages a company's online community
What are the differences between a Community Manager and a Social Media Manager?
It is common to confuse the terms '' Community Manager '' and '' Social Media Manager '' and the fact is that, in digital marketing, there are a large number of professions ; for that very reason, below, we are going to see what the main differences are between these two.
These are two different professional profiles that complement each other in their work.
The Community Manager is responsible for:
create quality content to make it go viral on social media
search for new content
interact with users
manage the actions performed
generate engagement and get to know your community
know how to manage crises
periodically monitor your social networks
On the other hand, the functions of the social media manager are:
Research your industry to establish your marketing plan
prepare budgets
plan valuable actions
define the communication axes and the content agenda
develop a social media crisis management manual
report periodically to their superiors
Stay tuned for all the latest news in digital marketing
working together with the client
Tasks of a Community Manager
Mentioned above in a superficial way, the tasks of a community manager are not few and, in addition, they are very varied. The most important are:
Create and manage the company's social media profiles
Keeping your networks updated and being consistent is essential to keep your users in mind.
Plan posts for each network
Search for or generate content and publish it at the most appropriate time to have more engagement and adapt it to each social network.
Interact with followers
This way, it's easier to grow your community organically.
Do active listening
It is important to make users feel supported. All channels must be reviewed and all their questions or possible problems must be answered.
Periodically check and monitor networks, monitoring them and reporting the results.
It is important to closely monitor company statistics in order to improve weak points and thus grow in the future.
Connect and create links with influencers or other companies in the sector
Establishing relationships with industry professionals can benefit your business and help you reach new users.
Manage potential social media crises that may occur and take care of the company's online reputation
It is an essential factor to maintain the brand in its position and not be harmed in possible crises.
Managing social media crises.
Crisis management is a fundamental aspect of maintaining a company's reputation.
Mistakes to avoid as a CM
It is important to be vigilant and avoid certain actions in order not to harm customers. You must keep in mind that the account of the brand you manage is NOT yours , so you cannot treat it as such.
Each brand has a style guide and values, so you should NEVER give answers that are not in line with it .
As for publications, you should keep in mind some tips: " fake news" is increasingly present, so before publishing any type of information , it must be confirmed .