What do you need to know to work on social media in your accommodation?
Posted: Thu Dec 05, 2024 5:30 am
Marisa Garcia
Social Media Manager
September 17, 2024
Managing a property’s social media is an essential component of attracting new guests, retaining existing ones, and improving the online visibility of the business side. But to do this effectively, it is necessary to understand which strategies work best in this sector and how to implement them effectively.
Based on our experience at Asiri Marketing in working with social media in your accommodation , we share with you some key aspects that you should take into account when managing your accommodation's social media.
Table of Contents [ Hide ]
1 1. Know your audience and list of germany consumer email choose the right platforms
2 2. Create engaging and relevant content
3 3. Interact with your followers and manage reviews
4 4. Measure and adjust your strategy
1. Know your audience and choose the right platforms
The first step to building your property’s social media is to know your audience. Who are your ideal customers? Are they young travelers looking for adventure, families looking for a laid-back experience, or perhaps business travelers who value efficiency? Once you identify your audience, you can determine which social platforms are best suited to reach them.
You can find out about Paraíso del Tiétar , one of our clients, on social media:
For example, if your property is targeting young travelers, Instagram and TikTok could be your best allies, as both platforms are popular among this demographic. On the other hand, if you are looking to attract business travelers, LinkedIn could be a viable option, complemented by an active presence on Facebook to keep in touch with a broader audience . Remember that you don’t need to be on every platform, but only on those where you can really connect with your potential guests.
Social Media Manager
September 17, 2024
Managing a property’s social media is an essential component of attracting new guests, retaining existing ones, and improving the online visibility of the business side. But to do this effectively, it is necessary to understand which strategies work best in this sector and how to implement them effectively.
Based on our experience at Asiri Marketing in working with social media in your accommodation , we share with you some key aspects that you should take into account when managing your accommodation's social media.
Table of Contents [ Hide ]
1 1. Know your audience and list of germany consumer email choose the right platforms
2 2. Create engaging and relevant content
3 3. Interact with your followers and manage reviews
4 4. Measure and adjust your strategy
1. Know your audience and choose the right platforms
The first step to building your property’s social media is to know your audience. Who are your ideal customers? Are they young travelers looking for adventure, families looking for a laid-back experience, or perhaps business travelers who value efficiency? Once you identify your audience, you can determine which social platforms are best suited to reach them.
You can find out about Paraíso del Tiétar , one of our clients, on social media:
For example, if your property is targeting young travelers, Instagram and TikTok could be your best allies, as both platforms are popular among this demographic. On the other hand, if you are looking to attract business travelers, LinkedIn could be a viable option, complemented by an active presence on Facebook to keep in touch with a broader audience . Remember that you don’t need to be on every platform, but only on those where you can really connect with your potential guests.