Nowadays, people have become increasingly digital and connected, using various digital channels to communicate with each other, entertain themselves, clarify any questions or work remotely. Given that most people have gained a strong online presence, companies must follow the same flow and trend, realizing how important it is, nowadays, to communicate with their audience through digital platforms and tools.
However, there is a huge number and variety of channels and tools that you can use to distinguish yourself in healthcare marketing. Therefore, before implementing anything and in order to choose the channels physician phone number data make the most sense for your goals and audience, you must understand the power of each digital channel, what actions you can take in each one, who your target audience is, what profile of these customers at each stage of the sales funnel, as well as some of the advantages associated with these digital means.
In the case of a medical practice, we want to make your work easier and have grouped together 5 strategies that you can apply to increase your digital presence and reach potential patients.
5 Tips for your Medical Clinic to be found Online
1. Have a professional website
Nowadays, it is almost mandatory to create your own website for any type of business, as it is a way of gathering the most relevant information, in this case, related to the clinic, in a single location that is accessible to anyone, including: location of the space, contacts, services provided, team, mission, history or values of the company and other information.
Additionally, from your own website, you have the possibility of creating your own content, optimized in terms of SEO (Search Engine Optimization), that is, optimized for search engines, so that the website appears in the top positions in an organic (non-paid) Google search .
You can also use some contact or direct booking forms, in order to make the customer experience more efficient and simple, allowing them to clarify their questions and book appointments remotely, without having to leave home. This is also a way for the clinic to collect your data for possible future communications, with your authorization, through email marketing strategies or investment in paid traffic.
Make sure your website is responsive, that is, it automatically adapts to different screen sizes and is mobile-friendly, as most people use their mobile phones to do their searches.
2. Create a Google My Business account
It is known that, in the vast majority of cases, people use search tools, namely Google , to look for a space or service. Many of them even search directly on Google Maps , since they can more immediately understand the location and proximity of places.
Therefore, it is mandatory and free to create a Google My Business account for your clinic, with all the information about it filled in, such as the exact location, contacts, opening hours, services offered, images of the space and other relevant information, in order to increase the probability of appearing at the top of the search results.
Additionally, your customers can rate their experience and leave reviews on the platform, increasing the likelihood of a better ranking. There is also the possibility of asking questions or booking some services directly, making some processes more efficient.
3. Be present on social media
Considering that the vast majority of the population uses social networks in their daily lives, it is essential that companies have a strong presence on them, in order to interact and create a relationship with their customers.
The secret to success is a consistent strategy that is adapted to each social network, as there are several social networks with different purposes and target audiences. Therefore, you must create a strategy that fits in with the clinic's positioning and reaches your clients, using networks such as Facebook , Instagram , LinkedIn or YouTube . Using these social networks, you can promote your services, give health tips, answer some frequently asked health questions, dispel some myths and share other types of educational content that will be of interest to your patients.
