Best time to post on LinkedIn
Posted: Thu Dec 05, 2024 5:32 am
If you use LinkedIn as part of your social media strategy, you've probably wondered what the best time to post is. The day and time of posting can make the difference between content that goes viral and one that goes unnoticed.
The key is to post at times when most of your audience members are online. Want to know which ones? Keep reading!
Do you want to learn how to run LinkedIn Ads campaigns to reach professionals in your sector? Click here and download the free ebook we have prepared for you with all the information.
Best time to post on LinkedIn
The best time to post on LinkedIn
LinkedIn is a professional network , so you might expect its users to use it during work hours and on their commute to and from work.
In 2020, almost everyone’s work habits were substantially altered, so it makes sense that the best times to post on LinkedIn have changed as well. According to a study by Sprout Social, the best times to post on LinkedIn before March 2020 were:
Wednesdays between 8 and 10 in the morning and at noon.
Thursdays at 9am and between 1pm and 2pm.
Fridays at 9 in the morning.
Instead, according to the same source, the best times to post on LinkedIn during the coronavirus pandemic were:
Wednesdays at 3pm.
Thursdays between 9 and 10 in the morning.
Fridays between 11am and 12am.
In general, the worst times to post are evenings and weekends.
The best time to post on LinkedIn according to sectors
The data we've just seen can serve as a good general guide. But if you want to get even more specific, HubSpot has published some very interesting conclusions about the best time to post on LinkedIn by sector :
Media companies. Followers of media list of mexico consumer email are likely to check their social media feeds in the morning, just like they would read the newspaper. So it may be a good idea to post on LinkedIn in the morning on weekdays.
Software companies. This sector is a small exception within LinkedIn, as posting outside of working hours tends to work well.
Companies in the health and higher education sectors. These two sectors share the same pattern: the best time to publish on Linkedin is from mid-morning (around 10 a.m.) to lunchtime (around 2 p.m.).
B2B companies: These companies typically target professional audiences. The best times to find them online are early in the morning, during lunch breaks, and while commuting to and from work.
B2C companies: When targeting consumers, these companies can find success by posting outside of business hours.
The key is to post at times when most of your audience members are online. Want to know which ones? Keep reading!
Do you want to learn how to run LinkedIn Ads campaigns to reach professionals in your sector? Click here and download the free ebook we have prepared for you with all the information.
Best time to post on LinkedIn
The best time to post on LinkedIn
LinkedIn is a professional network , so you might expect its users to use it during work hours and on their commute to and from work.
In 2020, almost everyone’s work habits were substantially altered, so it makes sense that the best times to post on LinkedIn have changed as well. According to a study by Sprout Social, the best times to post on LinkedIn before March 2020 were:
Wednesdays between 8 and 10 in the morning and at noon.
Thursdays at 9am and between 1pm and 2pm.
Fridays at 9 in the morning.
Instead, according to the same source, the best times to post on LinkedIn during the coronavirus pandemic were:
Wednesdays at 3pm.
Thursdays between 9 and 10 in the morning.
Fridays between 11am and 12am.
In general, the worst times to post are evenings and weekends.
The best time to post on LinkedIn according to sectors
The data we've just seen can serve as a good general guide. But if you want to get even more specific, HubSpot has published some very interesting conclusions about the best time to post on LinkedIn by sector :
Media companies. Followers of media list of mexico consumer email are likely to check their social media feeds in the morning, just like they would read the newspaper. So it may be a good idea to post on LinkedIn in the morning on weekdays.
Software companies. This sector is a small exception within LinkedIn, as posting outside of working hours tends to work well.
Companies in the health and higher education sectors. These two sectors share the same pattern: the best time to publish on Linkedin is from mid-morning (around 10 a.m.) to lunchtime (around 2 p.m.).
B2B companies: These companies typically target professional audiences. The best times to find them online are early in the morning, during lunch breaks, and while commuting to and from work.
B2C companies: When targeting consumers, these companies can find success by posting outside of business hours.