Telstra’s Lunar New Year campaign aims to engage with Chinese consumers in Australia in a culturally relevant manner.
A key feature of the campaign, developed by MultiConnexions, is the unique technology experience, which is an interactive screen with festive themed photo filters for people to pose with, such as a rooster filter and a ‘Gong Xi Fa Cai’ filter (wishing you prosperity).
Visitors to the activation screen can snap a selfie with their choice and share it via social or SMS.
Stunts, performances and lion dances took place
at Telstra pop-up installations in burma cell phone database Macquarie Shopping Centre and Hurstville Westfield in Sydney and Box Hill Central and Melbourne Central in Melbourne. Special Lunar New Year period offers have been made available on mobile, pre-paid and home internet bundle plans.
April Cooper, GM of product planning at Telstra, says “Lunar New Year is the most important time of year for the Asian community and Telstra is proud to be a part of the celebrations by enabling our Chinese friends to create special Lunar New Year memories at home and abroad through technology.”
“China is one of our customers’ top five most popular calling destinations with more than 10 million calls made from Australia in the last year alone,” she continues.
The Full Stop Foundation has launched
a poem and social media campaign to coincide with Valentine’s Day.
The Full Stop Foundation, an organisation dedicated to preventing domestic violence and sexual assault, has launched ‘I Got Flowers Today’, a campaign based off the poem of the same name by Paulette Kelly. The campaign aims to raise awareness and show support to victims of domestic violence and sexual assault.
The poem aims to highlight that the only reason one should receive flowers on Valentine’s Day is as an affectionate gift from loved ones. Not, as the poem reveals, as an apology for abuse.
Using the hashtag #IGotFlowersToday it aims
to encourage Australians to share to express their support.
“I believe it will raise awareness and continue the conversation about the prevalence of domestic violence in Australia and raise awareness of the help that is available,”says Full Stop Foundation’s executive officer Karen Willis.
The Foundation has provided assistance to over 22,000 Australians who have experienced or were at risk of sexual assault or domestic violence in 2016.
Here’s Paulette Kelly’s poem.