I lead street art tours in Spain, and also graffiti workshops for corporate clients.
August 27, 2024
In recent years, sustainability and social responsibility have become fundamental pillars in various industries, and tourism is no exception. In fact, guided tours in Spain , also known as tours , are presented as an attractive component for the alternative tourism sector.
In this sense, they play a crucial role in promoting responsible practices. This may mean not only minimising environmental impact, by being carried out on foot or by bicycle , but also germany email address respecting and promoting the well-being of local communities . This element seems fundamental, especially in a period when the local population of large cities such as Barcelona, Malaga, or Palma de Mallorca are taking to the streets to protest against mass tourism .
This article explores how tour professionals can integrate sustainability and social responsibility into their daily practice , and how they can position their services in the tourism market, among others, through digital tools and web optimization strategies.
1 Sustainable practices in guided tours. What steps should you take to position your services in the market?
2 What are some SEO strategies and tools to position a guided tour website in the tourism market?
3. Optimization for search engines like Google (SEO)
4 What trends are currently in place and what goals should you set for your services in the tourism market?
4.1 Personalized Guided Tours
4.2 Thematic Tours
4.3 Collaborations with NGOs and Local Projects
Sustainable practices in guided tours. What steps should you take to position your services in the market?
While it is true that sustainability in the world of guided tours refers to the implementation of practices that minimize negative impact, not all practices are limited to the environment.
Among others, we could observe how within objectives 7, 13, 14 and 15 of the SDGs there are some such as:
Reducing the carbon footprint : Promote the use of public transport, bicycles or walking during guided tours.
Conservation of the natural and cultural environment : Respect and preserve the historical and natural sites visited, avoiding damage or alteration of the environment.
Environmental education : Informing travelers about the importance of conservation and how they can contribute to it during their visit.
Then, a good part of CSR practices focus on ensuring that guided tours benefit local communities. In this regard, we will focus on Cooltourspain , a project that includes tasks such as the following:
Supporting local economies : Partnering with local businesses, such as restaurants and craft stores, to offer authentic experiences and support the community economy, at the expense of access to restaurant chains that customers can find in their countries of origin.
Respect for local cultures : Promote tourism that is respectful of local customs and traditions, avoiding cultural exploitation. In addition, promote multiculturalism and equality between human beings.
Accessibility and inclusion : Design tours that are accessible to people with disabilities and that include all communities, without discrimination. For example, in Barcelona they have designed the “true free tours” , where professional guides lead guided tours for free, without expecting a tip in return, for vulnerable social groups. They do this by charging for their services to travelers whose economic capacity allows them to hire tourist services.
What are some SEO strategies and tools to position a guided tour website in the tourism market?
